Uncle Ben's Ready Rice Consumer Insights

Who buys Uncle Ben's Ready Rice? Uncle Ben's Ready Rice consumers are generally slightly higher income, African American, and adolescent age. Uncle Ben's Ready Rice consumers are more likely to purchase Uncle Ben's Ready Rice during larger pantry stocking trips. Brands such as Old El Paso, Birds Eye Steamfresh, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Uncle Ben's Ready Rice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.56
% of Basket $ (median)
3.4%
Total Basket $ (median)
$104.87

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  • Recent demographic data

Uncle Ben's Ready Rice Consumer Demographics

demographic
index
Female
100
Male
100
<24
123
25-34
103
35-44
96
45-54
103
55-64
101
65+
72
African American
125
Asian
32
Caucasian
109
Hispanic
68
demographic
index
Has Kids
94
No Kids
113
- $20k
99
$20k-40k
97
$40k-60k
86
$60k-80k
99
$80k-100k
111
$100k-125k
110
$125k +
105
No College
87
College
99
Adv. Degree
120

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Uncle Ben's Ready Rice Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
586

Where is Uncle Ben's Ready Rice Purchased?

channels
index
Club
5
Dollar
12
Drug
29
Food
34
Mass
188
regions
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What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.5x
Lean Cuisine 1.4x
Sunny Meadow 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
93
Credit
93
Debit
104
Food Stamps
163

When is Uncle Ben's Ready Rice Purchased?

day of week
Sun
20.4%
Mon
14.1%
Tue
11.9%
Wed
11.6%
Thu
10.7%
Fri
13.0%
Sat
18.3%
time of day
Morning
14.3%
Noon
16.9%
Afternoon
33.8%
Evening
27.6%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Uncle Ben's Ready Rice consumers purchase?

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Why do Uncle Ben's Ready Rice consumers try new brands?

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Where do Uncle Ben's Ready Rice consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Uncle Ben's Ready Rice Target Market

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Who actually buys Uncle Ben's Ready Rice? Do these consumers match the intended target market of Uncle Ben's Ready Rice?

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What motivates the target market to purchase Uncle Ben's Ready Rice?

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What other target market should Uncle Ben's Ready Rice look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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