Uncle Ben's Ready Rice Consumer Insights

Who buys Uncle Ben's Ready Rice?

A Uncle Ben's Ready Rice consumer is generally slightly higher income, African American, and adolescent age. Uncle Ben's Ready Rice consumers are more likely to purchase Uncle Ben's Ready Rice during larger pantry stocking trips. Brands such as Old El Paso, Birds Eye Steamfresh, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Uncle Ben's Ready Rice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.56
% of Basket $ (median)
3.4%
Total Basket $ (median)
$104.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Uncle Ben's Ready Rice Consumer Demographics

demographic
index
Female
100
Male
100
<24
123
25-34
103
35-44
96
45-54
103
55-64
101
65+
72
African American
125
Asian
32
Caucasian
109
Hispanic
68
demographic
index
Has Kids
94
No Kids
113
- $20k
99
$20k-40k
97
$40k-60k
86
$60k-80k
99
$80k-100k
111
$100k-125k
110
$125k +
105
No College
87
College
99
Adv. Degree
120

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Uncle Ben's Ready Rice Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
586

Where is Uncle Ben's Ready Rice Purchased?

channels
index
Club
5
Dollar
12
Drug
29
Food
34
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.5x
Lean Cuisine 1.4x
Sunny Meadow 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
93
Credit
93
Debit
104
Food Stamps
163

When is Uncle Ben's Ready Rice Purchased?

day of week
Sun
20.4%
Mon
14.1%
Tue
11.9%
Wed
11.6%
Thu
10.7%
Fri
13.0%
Sat
18.3%
time of day
Morning
14.3%
Noon
16.9%
Afternoon
33.8%
Evening
27.6%
Late
7.4%

About Our Uncle Ben's Ready Rice Consumer Insights

How do we know who buys Uncle Ben's Ready Rice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Uncle Ben's Ready Rice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.