Uncle Ben's Ready Whole Grain Medley Consumer Insights

Who buys Uncle Ben's Ready Whole Grain Medley?

A Uncle Ben's Ready Whole Grain Medley consumer is generally median income, African American, and adolescent age. Uncle Ben's Ready Whole Grain Medley consumers are more likely to purchase Uncle Ben's Ready Whole Grain Medley during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Jennie-O, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Uncle Ben's Ready Whole Grain Medley Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.84
% of Basket $ (median)
2.6%
Total Basket $ (median)
$69.88

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Uncle Ben's Ready Whole Grain Medley Consumer Demographics

demographic
index
Female
100
Male
98
<24
139
25-34
114
35-44
92
45-54
93
55-64
104
65+
69
African American
136
Asian
44
Caucasian
109
Hispanic
61
demographic
index
Has Kids
91
No Kids
121
- $20k
78
$20k-40k
108
$40k-60k
75
$60k-80k
120
$80k-100k
115
$100k-125k
105
$125k +
91
No College
76
College
102
Adv. Degree
120

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Uncle Ben's Ready Whole Grain Medley Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.1x
Jennie-O 6.8x
Birds Eye 6.4x
Old El Paso 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
596

Where is Uncle Ben's Ready Whole Grain Medley Purchased?

channels
index
Drug
41
Food
25
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Farmers Market 1.6x
Dannon Oikos 1.6x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
88
Credit
104
Debit
105
Food Stamps
105

When is Uncle Ben's Ready Whole Grain Medley Purchased?

day of week
Sun
20.6%
Mon
14.5%
Tue
12.3%
Wed
10.4%
Thu
11.1%
Fri
13.9%
Sat
17.2%
time of day
Morning
15.6%
Noon
15.3%
Afternoon
32.7%
Evening
27.2%
Late
9.1%

About Our Uncle Ben's Ready Whole Grain Medley Consumer Insights

How do we know who buys Uncle Ben's Ready Whole Grain Medley? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Uncle Ben's Ready Whole Grain Medley consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.