Uncle Ben's Ready Whole Grain Medley Consumer Insights

Who buys Uncle Ben's Ready Whole Grain Medley? A Uncle Ben's Ready Whole Grain Medley consumer is generally median income, African American, and adolescent age. Uncle Ben's Ready Whole Grain Medley consumers are more likely to purchase Uncle Ben's Ready Whole Grain Medley during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Jennie-O, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Uncle Ben's Ready Whole Grain Medley Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.84
% of Basket $ (median)
2.6%
Total Basket $ (median)
$69.88

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  • Recent demographic data

Uncle Ben's Ready Whole Grain Medley Consumer Demographics

demographic
index
Female
100
Male
98
<24
139
25-34
114
35-44
92
45-54
93
55-64
104
65+
69
African American
136
Asian
44
Caucasian
109
Hispanic
61
demographic
index
Has Kids
91
No Kids
121
- $20k
78
$20k-40k
108
$40k-60k
75
$60k-80k
120
$80k-100k
115
$100k-125k
105
$125k +
91
No College
76
College
102
Adv. Degree
120

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Uncle Ben's Ready Whole Grain Medley Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.1x
Jennie-O 6.8x
Birds Eye 6.4x
Old El Paso 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
596

Where is Uncle Ben's Ready Whole Grain Medley Purchased?

channels
index
Drug
41
Food
25
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Farmers Market 1.6x
Dannon Oikos 1.6x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
88
Credit
104
Debit
105
Food Stamps
105

When is Uncle Ben's Ready Whole Grain Medley Purchased?

day of week
Sun
20.6%
Mon
14.5%
Tue
12.3%
Wed
10.4%
Thu
11.1%
Fri
13.9%
Sat
17.2%
time of day
Morning
15.6%
Noon
15.3%
Afternoon
32.7%
Evening
27.2%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Uncle Ben's Ready Whole Grain Medley consumers purchase?

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Why do Uncle Ben's Ready Whole Grain Medley consumers try new brands?

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Where do Uncle Ben's Ready Whole Grain Medley consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Uncle Ben's Ready Whole Grain Medley Target Market

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Who actually buys Uncle Ben's Ready Whole Grain Medley? Do these consumers match the intended target market of Uncle Ben's Ready Whole Grain Medley?

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What motivates the target market to purchase Uncle Ben's Ready Whole Grain Medley?

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What other target market should Uncle Ben's Ready Whole Grain Medley look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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