Uncle Ben's Ready Whole Grain Medley Consumer Insights

Who buys Uncle Ben's Ready Whole Grain Medley?

A Uncle Ben's Ready Whole Grain Medley consumer is generally median income, African American, and adolescent age. Uncle Ben's Ready Whole Grain Medley consumers are more likely to purchase Uncle Ben's Ready Whole Grain Medley during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Jennie-O, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Uncle Ben's Ready Whole Grain Medley Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.84
% of Basket $ (median)
2.6%
Total Basket $ (median)
$69.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Uncle Ben's Ready Whole Grain Medley Consumer Demographics

demographic
index
Female
100
Male
98
<24
139
25-34
114
35-44
92
45-54
93
55-64
104
65+
69
African American
136
Asian
44
Caucasian
109
Hispanic
61
demographic
index
Has Kids
91
No Kids
121
- $20k
78
$20k-40k
108
$40k-60k
75
$60k-80k
120
$80k-100k
115
$100k-125k
105
$125k +
91
No College
76
College
102
Adv. Degree
120

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Uncle Ben's Ready Whole Grain Medley Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.1x
Jennie-O 6.8x
Birds Eye 6.4x
Old El Paso 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
596

Where is Uncle Ben's Ready Whole Grain Medley Purchased?

channels
index
Drug
41
Food
25
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Farmers Market 1.6x
Dannon Oikos 1.6x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
88
Credit
104
Debit
105
Food Stamps
105

When is Uncle Ben's Ready Whole Grain Medley Purchased?

day of week
Sun
20.6%
Mon
14.5%
Tue
12.3%
Wed
10.4%
Thu
11.1%
Fri
13.9%
Sat
17.2%
time of day
Morning
15.6%
Noon
15.3%
Afternoon
32.7%
Evening
27.2%
Late
9.1%

Get More Uncle Ben's Ready Whole Grain Medley Data

Contact us for the latest Uncle Ben's Ready Whole Grain Medley consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Uncle Ben's Ready Whole Grain Medley consumers switch to?

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Why do consumers stop buying Uncle Ben's Ready Whole Grain Medley products?

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What motivates consumers to try Uncle Ben's Ready Whole Grain Medley products?

Research the Uncle Ben's Ready Whole Grain Medley Target Market

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Who actually buys Uncle Ben's Ready Whole Grain Medley? Do these consumers match the intended target market of Uncle Ben's Ready Whole Grain Medley?

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What motivates the target market to buy Uncle Ben's Ready Whole Grain Medley?

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What other target market should Uncle Ben's Ready Whole Grain Medley look at?

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Which other brands have a similar target market?

About Our Uncle Ben's Ready Whole Grain Medley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.