Uncle Wally's Consumer Insights

Who buys Uncle Wally's? A Uncle Wally's consumer is generally lower income, Asian, and older age. Uncle Wally's consumers are more likely to purchase Uncle Wally's during larger pantry stocking trips. Brands such as Sunbeam, International Delight, and Frito-Lay also tend to be purchased in the same trip. Sample consumer insights data below.

Uncle Wally's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$108.95

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Uncle Wally's Consumer Demographics

demographic
index
Female
99
Male
112
<24
86
25-34
107
35-44
95
45-54
94
55-64
133
65+
69
African American
131
Asian
132
Caucasian
97
Hispanic
91
demographic
index
Has Kids
103
No Kids
93
- $20k
72
$20k-40k
158
$40k-60k
87
$60k-80k
90
$80k-100k
103
$100k-125k
64
$125k +
106
No College
175
College
88
Adv. Degree
71

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Uncle Wally's Basket Affinity & Size

brand
basket affinity
Sunbeam 12.6x
International Delight 7.4x
Frito-Lay 6.8x
Totino's Pizza Rolls 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
382

Where is Uncle Wally's Purchased?

channels
index
Club
651
Food
17
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Gatorade G2 1.7x
Totino's Party Pizza 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
68
Credit
121
Debit
97
Food Stamps
125

When is Uncle Wally's Purchased?

day of week
Sun
14.3%
Mon
13.0%
Tue
13.2%
Wed
15.5%
Thu
13.1%
Fri
14.6%
Sat
16.5%
time of day
Morning
23.9%
Noon
15.9%
Afternoon
34.6%
Evening
22.1%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Uncle Wally's consumers purchase?

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Why do Uncle Wally's consumers try new brands?

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Where do Uncle Wally's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Uncle Wally's Target Market

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Who actually buys Uncle Wally's? Do these consumers match the intended target market of Uncle Wally's?

Thought bubble

What motivates the target market to purchase Uncle Wally's?

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What other target market should Uncle Wally's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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