Uncle Wally's Consumer Insights

Who buys Uncle Wally's?

A Uncle Wally's consumer is generally lower income, Asian, and older age. Uncle Wally's consumers are more likely to purchase Uncle Wally's during larger pantry stocking trips. Brands such as Sunbeam, International Delight, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

Uncle Wally's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$108.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Uncle Wally's Consumer Demographics

demographic
index
Female
99
Male
112
<24
86
25-34
107
35-44
95
45-54
94
55-64
133
65+
69
African American
131
Asian
132
Caucasian
97
Hispanic
91
demographic
index
Has Kids
103
No Kids
93
- $20k
72
$20k-40k
158
$40k-60k
87
$60k-80k
90
$80k-100k
103
$100k-125k
64
$125k +
106
No College
175
College
88
Adv. Degree
71

Understand Uncle Wally's Consumer Behavior

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Uncle Wally's Basket Affinity & Size

brand
basket affinity
Sunbeam 12.6x
International Delight 7.4x
Frito-Lay 6.8x
Totino's Pizza Rolls 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
382

Where is Uncle Wally's Purchased?

channels
index
Club
651
Food
17
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Gatorade G2 1.7x
Totino's Party Pizza 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
68
Credit
121
Debit
97
Food Stamps
125

When is Uncle Wally's Purchased?

day of week
Sun
14.3%
Mon
13.0%
Tue
13.2%
Wed
15.5%
Thu
13.1%
Fri
14.6%
Sat
16.5%
time of day
Morning
23.9%
Noon
15.9%
Afternoon
34.6%
Evening
22.1%
Late
3.5%

About Our Uncle Wally's Consumer Insights

How do we know who buys Uncle Wally's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Uncle Wally's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.