Underwood Consumer Insights

Who buys Underwood?

A Underwood consumer is generally very low income, Asian, and older age. Underwood consumers are more likely to purchase Underwood during larger pantry stocking trips. Brands such as Armour, Chef Boyardee, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Underwood Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.6%
Total Basket $ (median)
$82.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Underwood Consumer Demographics

demographic
index
Female
97
Male
128
<24
164
25-34
71
35-44
88
45-54
115
55-64
174
65+
149
African American
50
Asian
112
Caucasian
101
Hispanic
110
demographic
index
Has Kids
86
No Kids
131
- $20k
182
$20k-40k
131
$40k-60k
121
$60k-80k
110
$80k-100k
75
$100k-125k
39
$125k +
44
No College
142
College
98
Adv. Degree
62

Understand Underwood Consumer Behavior

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Underwood Basket Affinity & Size

brand
basket affinity
Armour 14.2x
Chef Boyardee 9.0x
Starkist 7.7x
Sunny Meadow 6.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
532

Where is Underwood Purchased?

channels
index
Dollar
717
Drug
17
Food
17
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.0x
Armour 1.9x
Marlboro Gold Pack 1.9x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
121
Credit
67
Debit
102
Food Stamps
268

When is Underwood Purchased?

day of week
Sun
18.8%
Mon
10.6%
Tue
11.2%
Wed
12.2%
Thu
12.4%
Fri
14.6%
Sat
20.3%
time of day
Morning
13.7%
Noon
19.7%
Afternoon
34.5%
Evening
24.9%
Late
7.3%

About Our Underwood Consumer Insights

How do we know who buys Underwood? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Underwood consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.