Unisom Consumer Insights

Who buys Unisom? A Unisom consumer is generally higher income, African American, and older age. Unisom consumers are more likely to purchase Unisom during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Swanson, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Unisom Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.79
% of Basket $ (median)
17.7%
Total Basket $ (median)
$49.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Unisom Consumer Demographics

demographic
index
Female
102
Male
81
<24
104
25-34
104
35-44
82
45-54
109
55-64
145
65+
123
African American
143
Asian
75
Caucasian
98
Hispanic
106
demographic
index
Has Kids
80
No Kids
145
- $20k
80
$20k-40k
85
$40k-60k
111
$60k-80k
109
$80k-100k
88
$100k-125k
118
$125k +
100
No College
89
College
105
Adv. Degree
88

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Unisom Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 6.6x
Swanson 6.3x
Bertolli 6.3x
Puffs 6.2x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
241

Where is Unisom Purchased?

channels
index
Dollar
71
Drug
434
Food
53
Gas & Convenience
3
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Red Baron 1.7x
Marlboro 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
122
Credit
78
Debit
121
Food Stamps
27

When is Unisom Purchased?

day of week
Sun
16.1%
Mon
14.4%
Tue
12.2%
Wed
13.2%
Thu
14.6%
Fri
13.4%
Sat
16.1%
time of day
Morning
14.6%
Noon
12.6%
Afternoon
31.4%
Evening
33.1%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Unisom consumers purchase?

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Why do Unisom consumers try new brands?

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Where do Unisom consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Unisom Target Market

Arrow and target

Who actually buys Unisom? Do these consumers match the intended target market of Unisom?

Thought bubble

What motivates the target market to purchase Unisom?

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What other target market should Unisom look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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