Unisom Consumer Insights

Who buys Unisom?

A Unisom consumer is generally higher income, African American, and older age. Unisom consumers are more likely to purchase Unisom during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Swanson, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Unisom Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.79
% of Basket $ (median)
17.7%
Total Basket $ (median)
$49.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Unisom Consumer Demographics

demographic
index
Female
102
Male
81
<24
104
25-34
104
35-44
82
45-54
109
55-64
145
65+
123
African American
143
Asian
75
Caucasian
98
Hispanic
106
demographic
index
Has Kids
80
No Kids
145
- $20k
80
$20k-40k
85
$40k-60k
111
$60k-80k
109
$80k-100k
88
$100k-125k
118
$125k +
100
No College
89
College
105
Adv. Degree
88

Understand Unisom Consumer Behavior

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Unisom Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 6.6x
Swanson 6.3x
Bertolli 6.3x
Puffs 6.2x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
241

Where is Unisom Purchased?

channels
index
Dollar
71
Drug
434
Food
53
Gas & Convenience
3
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Red Baron 1.7x
Marlboro 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
122
Credit
78
Debit
121
Food Stamps
27

When is Unisom Purchased?

day of week
Sun
16.1%
Mon
14.4%
Tue
12.2%
Wed
13.2%
Thu
14.6%
Fri
13.4%
Sat
16.1%
time of day
Morning
14.6%
Noon
12.6%
Afternoon
31.4%
Evening
33.1%
Late
8.4%

About Our Unisom Consumer Insights

How do we know who buys Unisom? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Unisom consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.