Unite (Hair Care) Consumer Insights

Who buys Unite (Hair Care)? A Unite (Hair Care) consumer is generally very low income, African American, and upper middle age. Unite (Hair Care) consumers are more likely to purchase Unite (Hair Care) during mid to large sized trips. Brands such as Angel Soft, Gain, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Unite (Hair Care) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.50

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  • Recent demographic data

Unite (Hair Care) Consumer Demographics

demographic
index
Female
100
Male
99
<24
114
25-34
74
35-44
105
45-54
124
55-64
112
65+
50
African American
184
Asian
16
Caucasian
110
Hispanic
58
demographic
index
Has Kids
98
No Kids
105
- $20k
193
$20k-40k
138
$40k-60k
142
$60k-80k
109
$80k-100k
48
$100k-125k
42
$125k +
19
No College
185
College
90
Adv. Degree
46

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Unite (Hair Care) Basket Affinity & Size

brand
basket affinity
Angel Soft 29.7x
Gain 26.1x
Febreze 18.6x
Lysol 14.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
117

Where is Unite (Hair Care) Purchased?

channels
index
Dollar
5364
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.4x
Totino's Party Pizza 2.4x
Armour 2.3x
Blue Bonnet 2.3x

How Did They Pay?

method
index
Cash
214
Credit
73
Debit
75
Food Stamps
56

When is Unite (Hair Care) Purchased?

day of week
Sun
14.3%
Mon
12.6%
Tue
10.9%
Wed
12.6%
Thu
12.0%
Fri
16.1%
Sat
21.5%
time of day
Morning
14.1%
Noon
17.5%
Afternoon
36.0%
Evening
28.7%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Unite (Hair Care) consumers purchase?

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Why do Unite (Hair Care) consumers try new brands?

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Where do Unite (Hair Care) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Unite (Hair Care) Target Market

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Who actually buys Unite (Hair Care)? Do these consumers match the intended target market of Unite (Hair Care)?

Thought bubble

What motivates the target market to purchase Unite (Hair Care)?

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What other target market should Unite (Hair Care) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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