Unite (Hair Care) Consumer Insights

Who buys Unite (Hair Care)?

A Unite (Hair Care) consumer is generally very low income, African American, and upper middle age. Unite (Hair Care) consumers are more likely to purchase Unite (Hair Care) during mid to large sized trips. Brands such as Angel Soft, Gain, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Unite (Hair Care) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Unite (Hair Care) Consumer Demographics

demographic
index
Female
100
Male
99
<24
114
25-34
74
35-44
105
45-54
124
55-64
112
65+
50
African American
184
Asian
16
Caucasian
110
Hispanic
58
demographic
index
Has Kids
98
No Kids
105
- $20k
193
$20k-40k
138
$40k-60k
142
$60k-80k
109
$80k-100k
48
$100k-125k
42
$125k +
19
No College
185
College
90
Adv. Degree
46

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Unite (Hair Care) Basket Affinity & Size

brand
basket affinity
Angel Soft 29.7x
Gain 26.1x
Febreze 18.6x
Lysol 14.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
117

Where is Unite (Hair Care) Purchased?

channels
index
Dollar
5364
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.4x
Totino's Party Pizza 2.4x
Armour 2.3x
Blue Bonnet 2.3x

How Did They Pay?

method
index
Cash
214
Credit
73
Debit
75
Food Stamps
56

When is Unite (Hair Care) Purchased?

day of week
Sun
14.3%
Mon
12.6%
Tue
10.9%
Wed
12.6%
Thu
12.0%
Fri
16.1%
Sat
21.5%
time of day
Morning
14.1%
Noon
17.5%
Afternoon
36.0%
Evening
28.7%
Late
3.6%

Get More Unite (Hair Care) Data

Contact us for the latest Unite (Hair Care) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Unite (Hair Care) consumers switch to?

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Why do consumers stop buying Unite (Hair Care) products?

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Which retailers do Unite (Hair Care) shoppers prefer to shop at?

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What motivates consumers to try Unite (Hair Care) products?

Research the Unite (Hair Care) Target Market

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Who actually buys Unite (Hair Care)? Do these consumers match the intended target market of Unite (Hair Care)?

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What motivates the target market to buy Unite (Hair Care)?

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What other target market should Unite (Hair Care) look at?

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Which other brands have a similar target market?

About Our Unite (Hair Care) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.