United States Postal Service Consumer Insights

Who buys United States Postal Service? United States Postal Service consumers are generally very high income, Asian, and senior age. United States Postal Service consumers are more likely to purchase United States Postal Service during larger pantry stocking trips. Brands such as Smart Balance, Taylor Farms, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

United States Postal Service Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.80
% of Basket $ (median)
50.2%
Total Basket $ (median)
$19.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

United States Postal Service Consumer Demographics

demographic
index
Female
100
Male
102
<24
83
25-34
85
35-44
92
45-54
116
55-64
127
65+
185
African American
65
Asian
124
Caucasian
102
Hispanic
78
demographic
index
Has Kids
91
No Kids
121
- $20k
72
$20k-40k
82
$40k-60k
88
$60k-80k
98
$80k-100k
111
$100k-125k
121
$125k +
132
No College
87
College
98
Adv. Degree
125

Understand United States Postal Service Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

United States Postal Service Basket Affinity & Size

brand
basket affinity
Smart Balance 4.5x
Taylor Farms 3.9x
Fresh Selections 3.9x
Boars Head 3.8x
basket size
index
Urgent Need (1-2 Items)
120
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
138

Where is United States Postal Service Purchased?

channels
index
Club
313
Dollar
2
Drug
205
Food
115
Gas & Convenience
49
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.3x
Smart Balance 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
121
Credit
121
Debit
82
Food Stamps
16

When is United States Postal Service Purchased?

day of week
Sun
12.8%
Mon
16.4%
Tue
14.6%
Wed
14.5%
Thu
13.7%
Fri
13.7%
Sat
14.3%
time of day
Morning
18.8%
Noon
21.0%
Afternoon
35.8%
Evening
21.5%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do United States Postal Service consumers purchase?

check mark

Why do United States Postal Service consumers try new brands?

check mark

Where do United States Postal Service consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the United States Postal Service Target Market

Arrow and target

Who actually buys United States Postal Service? Do these consumers match the intended target market of United States Postal Service?

Thought bubble

What motivates the target market to purchase United States Postal Service?

magnifying glass

What other target market should United States Postal Service look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us