United States Postal Service Consumer Insights

Who buys United States Postal Service?

A United States Postal Service consumer is generally very high income, Asian, and senior age. United States Postal Service consumers are more likely to purchase United States Postal Service during larger pantry stocking trips. Brands such as Smart Balance, Taylor Farms, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

United States Postal Service Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.80
% of Basket $ (median)
50.2%
Total Basket $ (median)
$19.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

United States Postal Service Consumer Demographics

demographic
index
Female
100
Male
102
<24
83
25-34
85
35-44
92
45-54
116
55-64
127
65+
185
African American
65
Asian
124
Caucasian
102
Hispanic
78
demographic
index
Has Kids
91
No Kids
121
- $20k
72
$20k-40k
82
$40k-60k
88
$60k-80k
98
$80k-100k
111
$100k-125k
121
$125k +
132
No College
87
College
98
Adv. Degree
125

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United States Postal Service Basket Affinity & Size

brand
basket affinity
Smart Balance 4.5x
Taylor Farms 3.9x
Fresh Selections 3.9x
Boars Head 3.8x
basket size
index
Urgent Need (1-2 Items)
120
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
138

Where is United States Postal Service Purchased?

channels
index
Club
313
Dollar
2
Drug
205
Food
115
Gas & Convenience
49
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.3x
Smart Balance 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
121
Credit
121
Debit
82
Food Stamps
16

When is United States Postal Service Purchased?

day of week
Sun
12.8%
Mon
16.4%
Tue
14.6%
Wed
14.5%
Thu
13.7%
Fri
13.7%
Sat
14.3%
time of day
Morning
18.8%
Noon
21.0%
Afternoon
35.8%
Evening
21.5%
Late
2.9%

Get More United States Postal Service Data

Contact us for the latest United States Postal Service consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do United States Postal Service consumers switch to?

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Why do consumers stop buying United States Postal Service products?

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Which retailers do United States Postal Service shoppers prefer to shop at?

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What motivates consumers to try United States Postal Service products?

Research the United States Postal Service Target Market

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Who actually buys United States Postal Service? Do these consumers match the intended target market of United States Postal Service?

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What motivates the target market to buy United States Postal Service?

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What other target market should United States Postal Service look at?

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Which other brands have a similar target market?

About Our United States Postal Service Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.