Utz Consumer Insights

Who buys Utz? Utz consumers are generally higher income, African American, and older age. Utz consumers are more likely to purchase Utz during larger pantry stocking trips. Brands such as Perdue, Smart Balance, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Utz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.7%
Total Basket $ (median)
$51.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Utz Consumer Demographics

demographic
index
Female
100
Male
99
<24
63
25-34
77
35-44
101
45-54
122
55-64
128
65+
110
African American
126
Asian
62
Caucasian
110
Hispanic
41
demographic
index
Has Kids
101
No Kids
98
- $20k
80
$20k-40k
87
$40k-60k
91
$60k-80k
100
$80k-100k
113
$100k-125k
116
$125k +
116
No College
114
College
95
Adv. Degree
107

Understand Utz Consumer Behavior

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Utz Basket Affinity & Size

brand
basket affinity
Perdue 6.4x
Smart Balance 4.3x
Goya 4.3x
Entenmann's 4.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
343

Where is Utz Purchased?

channels
index
Beauty
4
Club
174
Dollar
105
Drug
36
Food
164
Gas & Convenience
108
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Entenmann's 1.6x
Domino 1.6x
Goya 1.5x

How Did They Pay?

method
index
Cash
118
Credit
104
Debit
90
Food Stamps
93

When is Utz Purchased?

day of week
Sun
17.8%
Mon
12.0%
Tue
11.7%
Wed
12.1%
Thu
12.4%
Fri
15.6%
Sat
18.4%
time of day
Morning
15.3%
Noon
18.9%
Afternoon
35.0%
Evening
26.0%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Utz consumers purchase?

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Why do Utz consumers try new brands?

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Where do Utz consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Utz Target Market

Arrow and target

Who actually buys Utz? Do these consumers match the intended target market of Utz?

Thought bubble

What motivates the target market to purchase Utz?

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What other target market should Utz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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