Utz Consumer Insights

Who buys Utz?

A Utz consumer is generally higher income, African American, and older age. Utz consumers are more likely to purchase Utz during larger pantry stocking trips. Brands such as Perdue, Smart Balance, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Utz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.7%
Total Basket $ (median)
$51.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Utz Consumer Demographics

demographic
index
Female
100
Male
99
<24
63
25-34
77
35-44
101
45-54
122
55-64
128
65+
110
African American
126
Asian
62
Caucasian
110
Hispanic
41
demographic
index
Has Kids
101
No Kids
98
- $20k
80
$20k-40k
87
$40k-60k
91
$60k-80k
100
$80k-100k
113
$100k-125k
116
$125k +
116
No College
114
College
95
Adv. Degree
107

Understand Utz Consumer Behavior

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Utz Basket Affinity & Size

brand
basket affinity
Perdue 6.4x
Smart Balance 4.3x
Goya 4.3x
Entenmann's 4.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
343

Where is Utz Purchased?

channels
index
Beauty
4
Club
174
Dollar
105
Drug
36
Food
164
Gas & Convenience
108
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Entenmann's 1.6x
Domino 1.6x
Goya 1.5x

How Did They Pay?

method
index
Cash
118
Credit
104
Debit
90
Food Stamps
93

When is Utz Purchased?

day of week
Sun
17.8%
Mon
12.0%
Tue
11.7%
Wed
12.1%
Thu
12.4%
Fri
15.6%
Sat
18.4%
time of day
Morning
15.3%
Noon
18.9%
Afternoon
35.0%
Evening
26.0%
Late
4.8%

Get More Utz Data

Better understand Utz consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Utz consumers switch to?

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Why do consumers stop buying Utz products?

Store front

Which retailers do Utz shoppers prefer to shop at?

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What motivates consumers to try Utz products?

Research the Utz Target Market

Arrow and target

Who actually buys Utz? Do these consumers match the intended target market of Utz?

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What motivates the target market to buy Utz?

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What other target market should Utz look at?

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Which other brands have a similar target market?

About Our Utz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.