Utz Kettle Classics Consumer Insights

Who buys Utz Kettle Classics? Utz Kettle Classics consumers are generally higher income, Caucasian, and senior age. Utz Kettle Classics consumers are more likely to purchase Utz Kettle Classics during larger pantry stocking trips. Brands such as Perdue, Smart Balance, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Utz Kettle Classics Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.14

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  • Recent demographic data

Utz Kettle Classics Consumer Demographics

demographic
index
Female
98
Male
123
<24
69
25-34
81
35-44
93
45-54
117
55-64
127
65+
222
African American
95
Asian
66
Caucasian
113
Hispanic
21
demographic
index
Has Kids
88
No Kids
128
- $20k
55
$20k-40k
77
$40k-60k
112
$60k-80k
96
$80k-100k
110
$100k-125k
135
$125k +
103
No College
94
College
96
Adv. Degree
126

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Utz Kettle Classics Basket Affinity & Size

brand
basket affinity
Perdue 10.0x
Smart Balance 7.1x
Dannon Danimals 5.0x
Old El Paso 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
410

Where is Utz Kettle Classics Purchased?

channels
index
Club
5
Dollar
29
Drug
17
Food
229
Gas & Convenience
68
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.1x
Domino 2.1x
Goya 2.0x
Entenmann's 2.0x

How Did They Pay?

method
index
Cash
136
Credit
107
Debit
82
Food Stamps
66

When is Utz Kettle Classics Purchased?

day of week
Sun
18.7%
Mon
12.1%
Tue
12.3%
Wed
12.1%
Thu
10.8%
Fri
13.9%
Sat
20.1%
time of day
Morning
13.7%
Noon
18.9%
Afternoon
34.4%
Evening
27.3%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Utz Kettle Classics consumers purchase?

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Why do Utz Kettle Classics consumers try new brands?

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Where do Utz Kettle Classics consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Utz Kettle Classics Target Market

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Who actually buys Utz Kettle Classics? Do these consumers match the intended target market of Utz Kettle Classics?

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What motivates the target market to purchase Utz Kettle Classics?

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What other target market should Utz Kettle Classics look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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