Utz Kettle Classics Consumer Insights

Who buys Utz Kettle Classics?

A Utz Kettle Classics consumer is generally higher income, Caucasian, and senior age. Utz Kettle Classics consumers are more likely to purchase Utz Kettle Classics during larger pantry stocking trips. Brands such as Perdue, Smart Balance, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Utz Kettle Classics Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Utz Kettle Classics Consumer Demographics

demographic
index
Female
98
Male
123
<24
69
25-34
81
35-44
93
45-54
117
55-64
127
65+
222
African American
95
Asian
66
Caucasian
113
Hispanic
21
demographic
index
Has Kids
88
No Kids
128
- $20k
55
$20k-40k
77
$40k-60k
112
$60k-80k
96
$80k-100k
110
$100k-125k
135
$125k +
103
No College
94
College
96
Adv. Degree
126

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Utz Kettle Classics Basket Affinity & Size

brand
basket affinity
Perdue 10.0x
Smart Balance 7.1x
Dannon Danimals 5.0x
Old El Paso 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
410

Where is Utz Kettle Classics Purchased?

channels
index
Club
5
Dollar
29
Drug
17
Food
229
Gas & Convenience
68
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.1x
Domino 2.1x
Goya 2.0x
Entenmann's 2.0x

How Did They Pay?

method
index
Cash
136
Credit
107
Debit
82
Food Stamps
66

When is Utz Kettle Classics Purchased?

day of week
Sun
18.7%
Mon
12.1%
Tue
12.3%
Wed
12.1%
Thu
10.8%
Fri
13.9%
Sat
20.1%
time of day
Morning
13.7%
Noon
18.9%
Afternoon
34.4%
Evening
27.3%
Late
5.8%

Get More Utz Kettle Classics Data

Contact us for the latest Utz Kettle Classics consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Utz Kettle Classics consumers switch to?

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Why do consumers stop buying Utz Kettle Classics products?

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Which retailers do Utz Kettle Classics shoppers prefer to shop at?

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What motivates consumers to try Utz Kettle Classics products?

Research the Utz Kettle Classics Target Market

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Who actually buys Utz Kettle Classics? Do these consumers match the intended target market of Utz Kettle Classics?

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What motivates the target market to purchase Utz Kettle Classics?

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What other target market should Utz Kettle Classics look at?

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Which other brands have a similar target market?

About Our Utz Kettle Classics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.