Utz Natural Consumer Insights

Who buys Utz Natural?

A Utz Natural consumer is generally slightly lower income, African American, and senior age. Utz Natural consumers are more likely to purchase Utz Natural during larger pantry stocking trips. Brands such as Scott, Perdue, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Utz Natural Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Utz Natural Consumer Demographics

demographic
index
Female
100
Male
101
<24
49
25-34
70
35-44
88
45-54
139
55-64
124
65+
273
African American
343
Asian
75
Caucasian
96
Hispanic
39
demographic
index
Has Kids
87
No Kids
130
- $20k
61
$20k-40k
103
$40k-60k
114
$60k-80k
105
$80k-100k
93
$100k-125k
113
$125k +
86
No College
129
College
93
Adv. Degree
100

Understand Utz Natural Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Utz Natural Basket Affinity & Size

brand
basket affinity
Scott 11.9x
Perdue 11.9x
Sparkling Ice 9.5x
Gatorade G2 9.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
225

Where is Utz Natural Purchased?

channels
index
Dollar
710
Drug
222
Food
164
Gas & Convenience
167
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Maxwell House 2.4x
Domino 2.2x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
199
Credit
75
Debit
76
Food Stamps
79

When is Utz Natural Purchased?

day of week
Sun
14.2%
Mon
12.2%
Tue
14.3%
Wed
13.8%
Thu
12.7%
Fri
15.0%
Sat
17.8%
time of day
Morning
16.0%
Noon
15.5%
Afternoon
32.3%
Evening
30.8%
Late
5.4%

Get More Utz Natural Data

Contact us for the latest Utz Natural consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Utz Natural consumers switch to?

Stop sign

Why do consumers stop buying Utz Natural products?

Store front

Which retailers do Utz Natural shoppers prefer to shop at?

Sale sign

What motivates consumers to try Utz Natural products?

Research the Utz Natural Target Market

Arrow and target

Who actually buys Utz Natural? Do these consumers match the intended target market of Utz Natural?

Thought bubble

What motivates the target market to buy Utz Natural?

Magnifying glass

What other target market should Utz Natural look at?

Venn diagram

Which other brands have a similar target market?

About Our Utz Natural Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.