Utz Natural Consumer Insights

Who buys Utz Natural?

A Utz Natural consumer is generally slightly lower income, African American, and senior age. Utz Natural consumers are more likely to purchase Utz Natural during larger pantry stocking trips. Brands such as Scott, Perdue, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Utz Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Utz Natural Consumer Demographics

demographic
index
Female
100
Male
101
<24
49
25-34
70
35-44
88
45-54
139
55-64
124
65+
273
African American
343
Asian
75
Caucasian
96
Hispanic
39
demographic
index
Has Kids
87
No Kids
130
- $20k
61
$20k-40k
103
$40k-60k
114
$60k-80k
105
$80k-100k
93
$100k-125k
113
$125k +
86
No College
129
College
93
Adv. Degree
100

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Utz Natural Basket Affinity & Size

brand
basket affinity
Scott 11.9x
Perdue 11.9x
Sparkling Ice 9.5x
Gatorade G2 9.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
225

Where is Utz Natural Purchased?

channels
index
Dollar
710
Drug
222
Food
164
Gas & Convenience
167
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Maxwell House 2.4x
Domino 2.2x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
199
Credit
75
Debit
76
Food Stamps
79

When is Utz Natural Purchased?

day of week
Sun
14.2%
Mon
12.2%
Tue
14.3%
Wed
13.8%
Thu
12.7%
Fri
15.0%
Sat
17.8%
time of day
Morning
16.0%
Noon
15.5%
Afternoon
32.3%
Evening
30.8%
Late
5.4%

About Our Utz Natural Consumer Insights

How do we know who buys Utz Natural? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Utz Natural consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.