Utz Natural Consumer Insights

Who buys Utz Natural? Utz Natural consumers are generally slightly lower income, African American, and senior age. Utz Natural consumers are more likely to purchase Utz Natural during larger pantry stocking trips. Brands such as Scott, Perdue, and Sparkling Ice also tend to be purchased in the same trip. Sample consumer insights data below.

Utz Natural Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Utz Natural Consumer Demographics

demographic
index
Female
100
Male
101
<24
49
25-34
70
35-44
88
45-54
139
55-64
124
65+
273
African American
343
Asian
75
Caucasian
96
Hispanic
39
demographic
index
Has Kids
87
No Kids
130
- $20k
61
$20k-40k
103
$40k-60k
114
$60k-80k
105
$80k-100k
93
$100k-125k
113
$125k +
86
No College
129
College
93
Adv. Degree
100

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Utz Natural Basket Affinity & Size

brand
basket affinity
Scott 11.9x
Perdue 11.9x
Sparkling Ice 9.5x
Gatorade G2 9.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
225

Where is Utz Natural Purchased?

channels
index
Dollar
710
Drug
222
Food
164
Gas & Convenience
167
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Maxwell House 2.4x
Domino 2.2x
Smart Balance 2.1x

How Did They Pay?

method
index
Cash
199
Credit
75
Debit
76
Food Stamps
79

When is Utz Natural Purchased?

day of week
Sun
14.2%
Mon
12.2%
Tue
14.3%
Wed
13.8%
Thu
12.7%
Fri
15.0%
Sat
17.8%
time of day
Morning
16.0%
Noon
15.5%
Afternoon
32.3%
Evening
30.8%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Utz Natural consumers purchase?

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Why do Utz Natural consumers try new brands?

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Where do Utz Natural consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Utz Natural Target Market

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Who actually buys Utz Natural? Do these consumers match the intended target market of Utz Natural?

Thought bubble

What motivates the target market to purchase Utz Natural?

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What other target market should Utz Natural look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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