Utz Pub Mix Consumer Insights

Who buys Utz Pub Mix?

A Utz Pub Mix consumer is generally very high income, Asian, and senior age. Utz Pub Mix consumers are more likely to purchase Utz Pub Mix during larger pantry stocking trips. Brands such as Taylor Farms, Jack Link's, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Utz Pub Mix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.68
% of Basket $ (median)
5.8%
Total Basket $ (median)
$115.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Utz Pub Mix Consumer Demographics

demographic
index
Female
100
Male
99
<24
94
25-34
77
35-44
102
45-54
116
55-64
122
65+
130
African American
26
Asian
156
Caucasian
100
Hispanic
86
demographic
index
Has Kids
98
No Kids
104
- $20k
85
$20k-40k
75
$40k-60k
92
$60k-80k
100
$80k-100k
101
$100k-125k
127
$125k +
130
No College
88
College
100
Adv. Degree
115

Understand Utz Pub Mix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Utz Pub Mix Basket Affinity & Size

brand
basket affinity
Taylor Farms 17.5x
Jack Link's 10.6x
Dixie 9.4x
Generic Pma 8.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
223
Pantry Stocking (21+ Items)
290

Where is Utz Pub Mix Purchased?

channels
index
Club
758
Drug
1
Food
31
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Dannon Oikos 1.5x
Huggies 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
69
Credit
88
Debit
132
Food Stamps
88

When is Utz Pub Mix Purchased?

day of week
Sun
14.7%
Mon
10.8%
Tue
12.1%
Wed
13.1%
Thu
13.1%
Fri
16.8%
Sat
19.4%
time of day
Morning
12.3%
Noon
21.9%
Afternoon
36.4%
Evening
27.6%
Late
1.8%

Get More Utz Pub Mix Data

Contact us for the latest Utz Pub Mix consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Utz Pub Mix consumers switch to?

Stop sign

Why do consumers stop buying Utz Pub Mix products?

Store front

Which retailers do Utz Pub Mix shoppers prefer to shop at?

Sale sign

What motivates consumers to try Utz Pub Mix products?

Research the Utz Pub Mix Target Market

Arrow and target

Who actually buys Utz Pub Mix? Do these consumers match the intended target market of Utz Pub Mix?

Thought bubble

What motivates the target market to buy Utz Pub Mix?

Magnifying glass

What other target market should Utz Pub Mix look at?

Venn diagram

Which other brands have a similar target market?

About Our Utz Pub Mix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.