V8 Consumer Insights

Who buys V8?

A V8 consumer is generally slightly higher income, African American, and senior age. V8 consumers are more likely to purchase V8 during larger pantry stocking trips. Brands such as General Mills Fiber One, Ocean Spray, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

V8 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.3%
Total Basket $ (median)
$61.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

V8 Consumer Demographics

demographic
index
Female
99
Male
107
<24
95
25-34
101
35-44
95
45-54
104
55-64
106
65+
131
African American
121
Asian
67
Caucasian
104
Hispanic
93
demographic
index
Has Kids
98
No Kids
103
- $20k
93
$20k-40k
105
$40k-60k
103
$60k-80k
102
$80k-100k
106
$100k-125k
98
$125k +
84
No College
98
College
101
Adv. Degree
98

Understand V8 Consumer Behavior

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V8 Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 3.9x
Ocean Spray 3.8x
Mott's 3.7x
Progresso 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
454

Where is V8 Purchased?

channels
index
Beauty
1
Club
80
Dollar
83
Drug
30
Food
126
Gas & Convenience
28
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.3x
Marlboro Gold Pack 1.3x
Maxwell House 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
99
Food Stamps
143

When is V8 Purchased?

day of week
Sun
19.0%
Mon
13.2%
Tue
12.0%
Wed
11.8%
Thu
11.4%
Fri
14.5%
Sat
18.1%
time of day
Morning
15.1%
Noon
17.1%
Afternoon
35.0%
Evening
26.5%
Late
6.4%

About Our V8 Consumer Insights

How do we know who buys V8? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the V8 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.