V8 Consumer Insights

Who buys V8? A V8 consumer is generally slightly higher income, African American, and senior age. V8 consumers are more likely to purchase V8 during larger pantry stocking trips. Brands such as General Mills Fiber One, Ocean Spray, and Mott's also tend to be purchased in the same trip. Sample consumer insights data below.

V8 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.3%
Total Basket $ (median)
$61.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

V8 Consumer Demographics

demographic
index
Female
99
Male
107
<24
95
25-34
101
35-44
95
45-54
104
55-64
106
65+
131
African American
121
Asian
67
Caucasian
104
Hispanic
93
demographic
index
Has Kids
98
No Kids
103
- $20k
93
$20k-40k
105
$40k-60k
103
$60k-80k
102
$80k-100k
106
$100k-125k
98
$125k +
84
No College
98
College
101
Adv. Degree
98

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V8 Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 3.9x
Ocean Spray 3.8x
Mott's 3.7x
Progresso 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
454

Where is V8 Purchased?

channels
index
Beauty
1
Club
80
Dollar
83
Drug
30
Food
126
Gas & Convenience
28
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.3x
Marlboro Gold Pack 1.3x
Maxwell House 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
99
Food Stamps
143

When is V8 Purchased?

day of week
Sun
19.0%
Mon
13.2%
Tue
12.0%
Wed
11.8%
Thu
11.4%
Fri
14.5%
Sat
18.1%
time of day
Morning
15.1%
Noon
17.1%
Afternoon
35.0%
Evening
26.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do V8 consumers purchase?

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Why do V8 consumers try new brands?

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Where do V8 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the V8 Target Market

Arrow and target

Who actually buys V8? Do these consumers match the intended target market of V8?

Thought bubble

What motivates the target market to purchase V8?

magnifying glass

What other target market should V8 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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