V8 Splash Consumer Insights

Who buys V8 Splash?

A V8 Splash consumer is generally lower income, African American, and adolescent age. V8 Splash consumers are more likely to purchase V8 Splash during larger pantry stocking trips. Brands such as Ocean Spray, Goya, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

V8 Splash Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

V8 Splash Consumer Demographics

demographic
index
Female
101
Male
91
<24
132
25-34
113
35-44
98
45-54
94
55-64
81
65+
57
African American
232
Asian
73
Caucasian
90
Hispanic
151
demographic
index
Has Kids
107
No Kids
85
- $20k
110
$20k-40k
132
$40k-60k
114
$60k-80k
103
$80k-100k
85
$100k-125k
79
$125k +
57
No College
112
College
101
Adv. Degree
81

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V8 Splash Basket Affinity & Size

brand
basket affinity
Ocean Spray 4.4x
Goya 4.3x
Mott's 4.2x
Chef Boyardee 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is V8 Splash Purchased?

channels
index
Club
58
Dollar
158
Drug
29
Food
139
Gas & Convenience
16
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Marlboro Gold Pack 1.5x
Sunny Meadow 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
106
Credit
86
Debit
98
Food Stamps
213

When is V8 Splash Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
12.3%
Wed
12.2%
Thu
11.7%
Fri
13.8%
Sat
18.2%
time of day
Morning
13.6%
Noon
15.4%
Afternoon
34.0%
Evening
29.8%
Late
7.2%

Get More V8 Splash Data

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Find Answers to Questions

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Which brands do V8 Splash consumers switch to?

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Why do consumers stop buying V8 Splash products?

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Which retailers do V8 Splash shoppers prefer to shop at?

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What motivates consumers to try V8 Splash products?

Research the V8 Splash Target Market

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Who actually buys V8 Splash? Do these consumers match the intended target market of V8 Splash?

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What motivates the target market to buy V8 Splash?

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What other target market should V8 Splash look at?

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Which other brands have a similar target market?

About Our V8 Splash Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.