V8 V-Fusion Consumer Insights

Who buys V8 V-Fusion? A V8 V-Fusion consumer is generally higher income, Caucasian, and young adult age. V8 V-Fusion consumers are more likely to purchase V8 V-Fusion during larger pantry stocking trips. Brands such as Mott's, Gatorade G2, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

V8 V-Fusion Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.5%
Total Basket $ (median)
$73.02

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

V8 V-Fusion Consumer Demographics

demographic
index
Female
99
Male
108
<24
94
25-34
108
35-44
104
45-54
99
55-64
71
65+
72
African American
81
Asian
61
Caucasian
109
Hispanic
74
demographic
index
Has Kids
106
No Kids
86
- $20k
80
$20k-40k
85
$40k-60k
101
$60k-80k
96
$80k-100k
115
$100k-125k
119
$125k +
103
No College
77
College
103
Adv. Degree
110

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V8 V-Fusion Basket Affinity & Size

brand
basket affinity
Mott's 4.1x
Gatorade G2 3.9x
Dannon Danimals 3.9x
YoCrunch 3.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
501

Where is V8 V-Fusion Purchased?

channels
index
Club
77
Dollar
14
Drug
23
Food
92
Gas & Convenience
10
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Gatorade G2 1.4x
Pop-Tarts 1.4x

How Did They Pay?

method
index
Cash
84
Credit
104
Debit
103
Food Stamps
124

When is V8 V-Fusion Purchased?

day of week
Sun
20.7%
Mon
13.4%
Tue
11.7%
Wed
11.2%
Thu
10.9%
Fri
14.5%
Sat
17.5%
time of day
Morning
15.5%
Noon
17.2%
Afternoon
34.4%
Evening
26.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do V8 V-Fusion consumers purchase?

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Why do V8 V-Fusion consumers try new brands?

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Where do V8 V-Fusion consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the V8 V-Fusion Target Market

Arrow and target

Who actually buys V8 V-Fusion? Do these consumers match the intended target market of V8 V-Fusion?

Thought bubble

What motivates the target market to purchase V8 V-Fusion?

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What other target market should V8 V-Fusion look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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