V8 V-Fusion Consumer Insights

Who buys V8 V-Fusion?

A V8 V-Fusion consumer is generally higher income, Caucasian, and young adult age. V8 V-Fusion consumers are more likely to purchase V8 V-Fusion during larger pantry stocking trips. Brands such as Mott's, Gatorade G2, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

V8 V-Fusion Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.5%
Total Basket $ (median)
$73.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

V8 V-Fusion Consumer Demographics

demographic
index
Female
99
Male
108
<24
94
25-34
108
35-44
104
45-54
99
55-64
71
65+
72
African American
81
Asian
61
Caucasian
109
Hispanic
74
demographic
index
Has Kids
106
No Kids
86
- $20k
80
$20k-40k
85
$40k-60k
101
$60k-80k
96
$80k-100k
115
$100k-125k
119
$125k +
103
No College
77
College
103
Adv. Degree
110

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V8 V-Fusion Basket Affinity & Size

brand
basket affinity
Mott's 4.1x
Gatorade G2 3.9x
Dannon Danimals 3.9x
YoCrunch 3.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
501

Where is V8 V-Fusion Purchased?

channels
index
Club
77
Dollar
14
Drug
23
Food
92
Gas & Convenience
10
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Gatorade G2 1.4x
Pop-Tarts 1.4x

How Did They Pay?

method
index
Cash
84
Credit
104
Debit
103
Food Stamps
124

When is V8 V-Fusion Purchased?

day of week
Sun
20.7%
Mon
13.4%
Tue
11.7%
Wed
11.2%
Thu
10.9%
Fri
14.5%
Sat
17.5%
time of day
Morning
15.5%
Noon
17.2%
Afternoon
34.4%
Evening
26.3%
Late
6.5%

About Our V8 V-Fusion Consumer Insights

How do we know who buys V8 V-Fusion? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the V8 V-Fusion consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.