Vagisil Consumer Insights

Who buys Vagisil?

A Vagisil consumer is generally very low income, African American, and adolescent age. Vagisil consumers are more likely to purchase Vagisil during larger pantry stocking trips. Brands such as Olay, Always, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Vagisil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.3%
Total Basket $ (median)
$53.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vagisil Consumer Demographics

demographic
index
Female
101
Male
91
<24
150
25-34
106
35-44
96
45-54
94
55-64
95
65+
101
African American
285
Asian
103
Caucasian
84
Hispanic
146
demographic
index
Has Kids
89
No Kids
125
- $20k
140
$20k-40k
118
$40k-60k
104
$60k-80k
98
$80k-100k
88
$100k-125k
79
$125k +
79
No College
115
College
97
Adv. Degree
97

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Vagisil Basket Affinity & Size

brand
basket affinity
Olay 10.9x
Always 10.1x
Secret 9.8x
Listerine 8.9x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
282

Where is Vagisil Purchased?

channels
index
Beauty
12
Dollar
68
Drug
283
Food
40
Gas & Convenience
8
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Yoplait Light 1.3x
Huggies 1.3x
Goya 1.3x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
107
Food Stamps
58

When is Vagisil Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.2%
Wed
12.1%
Thu
13.2%
Fri
16.0%
Sat
17.2%
time of day
Morning
15.9%
Noon
14.7%
Afternoon
31.8%
Evening
28.7%
Late
8.9%

About Our Vagisil Consumer Insights

How do we know who buys Vagisil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vagisil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.