Vagisil Consumer Insights

Who buys Vagisil?

A Vagisil consumer is generally very low income, African American, and adolescent age. Vagisil consumers are more likely to purchase Vagisil during larger pantry stocking trips. Brands such as Olay, Always, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Vagisil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.3%
Total Basket $ (median)
$53.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vagisil Consumer Demographics

demographic
index
Female
101
Male
91
<24
150
25-34
106
35-44
96
45-54
94
55-64
95
65+
101
African American
285
Asian
103
Caucasian
84
Hispanic
146
demographic
index
Has Kids
89
No Kids
125
- $20k
140
$20k-40k
118
$40k-60k
104
$60k-80k
98
$80k-100k
88
$100k-125k
79
$125k +
79
No College
115
College
97
Adv. Degree
97

Understand Vagisil Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Vagisil Basket Affinity & Size

brand
basket affinity
Olay 10.9x
Always 10.1x
Secret 9.8x
Listerine 8.9x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
282

Where is Vagisil Purchased?

channels
index
Beauty
12
Dollar
68
Drug
283
Food
40
Gas & Convenience
8
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Yoplait Light 1.3x
Huggies 1.3x
Goya 1.3x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
107
Food Stamps
58

When is Vagisil Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
12.2%
Wed
12.1%
Thu
13.2%
Fri
16.0%
Sat
17.2%
time of day
Morning
15.9%
Noon
14.7%
Afternoon
31.8%
Evening
28.7%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vagisil consumers purchase?

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Why do Vagisil consumers try new brands?

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Where do Vagisil consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vagisil Target Market

Arrow and target

Who actually buys Vagisil? Do these consumers match the intended target market of Vagisil?

Thought bubble

What motivates the target market to purchase Vagisil?

magnifying glass

What other target market should Vagisil look at?

venn diagram

Which other brands have a similar target market?

About Our Vagisil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.