Valentina Consumer Insights

Who buys Valentina?

A Valentina consumer is generally very low income, Hispanic, and adolescent age. Valentina consumers are more likely to purchase Valentina during larger pantry stocking trips. Brands such as Dannon Danimals, Bar-S, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Valentina Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.08
% of Basket $ (median)
2.2%
Total Basket $ (median)
$50.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Valentina Consumer Demographics

demographic
index
Female
94
Male
158
<24
321
25-34
157
35-44
83
45-54
66
55-64
24
65+
28
African American
71
Asian
92
Caucasian
57
Hispanic
518
demographic
index
Has Kids
102
No Kids
95
- $20k
216
$20k-40k
173
$40k-60k
108
$60k-80k
85
$80k-100k
57
$100k-125k
44
$125k +
37
No College
177
College
89
Adv. Degree
62

Understand Valentina Consumer Behavior

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Valentina Basket Affinity & Size

brand
basket affinity
Dannon Danimals 10.6x
Bar-S 8.6x
Goya 7.5x
Mission (Foods) 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
470

Where is Valentina Purchased?

channels
index
Club
4
Dollar
33
Drug
32
Food
45
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.8x
Bar-S 1.8x
Bud Light 1.7x

How Did They Pay?

method
index
Cash
148
Credit
58
Debit
95
Food Stamps
276

When is Valentina Purchased?

day of week
Sun
18.6%
Mon
15.1%
Tue
12.0%
Wed
12.1%
Thu
10.7%
Fri
13.5%
Sat
18.1%
time of day
Morning
10.1%
Noon
13.5%
Afternoon
32.8%
Evening
33.2%
Late
10.3%

Get More Valentina Data

Contact us for the latest Valentina consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Valentina consumers switch to?

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Why do consumers stop buying Valentina products?

Store front

Which retailers do Valentina shoppers prefer to shop at?

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What motivates consumers to try Valentina products?

Research the Valentina Target Market

Arrow and target

Who actually buys Valentina? Do these consumers match the intended target market of Valentina?

Thought bubble

What motivates the target market to buy Valentina?

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What other target market should Valentina look at?

Venn diagram

Which other brands have a similar target market?

About Our Valentina Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.