Valley Fresh Consumer Insights

Who buys Valley Fresh?

A Valley Fresh consumer is generally higher income, Caucasian, and older age. Valley Fresh consumers are more likely to purchase Valley Fresh during larger pantry stocking trips. Brands such as Starkist, Ro-Tel, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Valley Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.76
% of Basket $ (median)
4.2%
Total Basket $ (median)
$89.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Valley Fresh Consumer Demographics

demographic
index
Female
101
Male
88
<24
58
25-34
89
35-44
106
45-54
106
55-64
108
65+
101
African American
57
Asian
40
Caucasian
114
Hispanic
54
demographic
index
Has Kids
90
No Kids
122
- $20k
69
$20k-40k
98
$40k-60k
96
$60k-80k
108
$80k-100k
103
$100k-125k
138
$125k +
79
No College
85
College
107
Adv. Degree
84

Understand Valley Fresh Consumer Behavior

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Valley Fresh Basket Affinity & Size

brand
basket affinity
Starkist 7.5x
Ro-Tel 7.5x
Totino's Pizza Rolls 6.3x
General Mills Fiber One 6.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
583

Where is Valley Fresh Purchased?

channels
index
Drug
14
Food
72
Gas & Convenience
3
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.6x
Oroweat 1.6x
Yoplait Light 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
103
Food Stamps
110

When is Valley Fresh Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
11.0%
Wed
10.6%
Thu
13.7%
Fri
16.2%
Sat
17.9%
time of day
Morning
13.0%
Noon
15.0%
Afternoon
34.5%
Evening
29.3%
Late
8.3%

About Our Valley Fresh Consumer Insights

How do we know who buys Valley Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Valley Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.