Valley Fresh Consumer Insights

Who buys Valley Fresh? Valley Fresh consumers are generally higher income, Caucasian, and older age. Valley Fresh consumers are more likely to purchase Valley Fresh during larger pantry stocking trips. Brands such as Starkist, Ro-Tel, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Valley Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.76
% of Basket $ (median)
4.2%
Total Basket $ (median)
$89.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Valley Fresh Consumer Demographics

demographic
index
Female
101
Male
88
<24
58
25-34
89
35-44
106
45-54
106
55-64
108
65+
101
African American
57
Asian
40
Caucasian
114
Hispanic
54
demographic
index
Has Kids
90
No Kids
122
- $20k
69
$20k-40k
98
$40k-60k
96
$60k-80k
108
$80k-100k
103
$100k-125k
138
$125k +
79
No College
85
College
107
Adv. Degree
84

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Valley Fresh Basket Affinity & Size

brand
basket affinity
Starkist 7.5x
Ro-Tel 7.5x
Totino's Pizza Rolls 6.3x
General Mills Fiber One 6.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
583

Where is Valley Fresh Purchased?

channels
index
Drug
14
Food
72
Gas & Convenience
3
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.6x
Oroweat 1.6x
Yoplait Light 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
103
Food Stamps
110

When is Valley Fresh Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
11.0%
Wed
10.6%
Thu
13.7%
Fri
16.2%
Sat
17.9%
time of day
Morning
13.0%
Noon
15.0%
Afternoon
34.5%
Evening
29.3%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Valley Fresh consumers purchase?

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Why do Valley Fresh consumers try new brands?

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Where do Valley Fresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Valley Fresh Target Market

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Who actually buys Valley Fresh? Do these consumers match the intended target market of Valley Fresh?

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What motivates the target market to purchase Valley Fresh?

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What other target market should Valley Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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