Van Camp's Consumer Insights

Who buys Van Camp's?

A Van Camp's consumer is generally very low income, African American, and older age. Van Camp's consumers are more likely to purchase Van Camp's during larger pantry stocking trips. Brands such as Libby's, Armour, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Van Camp's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.9%
Total Basket $ (median)
$59.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Van Camp's Consumer Demographics

demographic
index
Female
101
Male
88
<24
94
25-34
77
35-44
90
45-54
117
55-64
167
65+
167
African American
161
Asian
59
Caucasian
106
Hispanic
49
demographic
index
Has Kids
90
No Kids
121
- $20k
132
$20k-40k
112
$40k-60k
110
$60k-80k
107
$80k-100k
95
$100k-125k
82
$125k +
59
No College
148
College
92
Adv. Degree
80

Understand Van Camp's Consumer Behavior

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Van Camp's Basket Affinity & Size

brand
basket affinity
Libby's 7.9x
Armour 7.1x
Bar-S 6.9x
Chef Boyardee 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
497

Where is Van Camp's Purchased?

channels
index
Club
40
Dollar
429
Drug
61
Food
73
Gas & Convenience
11
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Armour 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
132
Credit
73
Debit
103
Food Stamps
165

When is Van Camp's Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
11.4%
Wed
10.6%
Thu
12.3%
Fri
16.2%
Sat
19.5%
time of day
Morning
14.3%
Noon
18.5%
Afternoon
35.1%
Evening
26.2%
Late
5.9%

Get More Van Camp's Data

Contact us for the latest Van Camp's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Van Camp's consumers switch to?

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Why do consumers stop buying Van Camp's products?

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Which retailers do Van Camp's shoppers prefer to shop at?

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What motivates consumers to try Van Camp's products?

Research the Van Camp's Target Market

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Who actually buys Van Camp's? Do these consumers match the intended target market of Van Camp's?

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What motivates the target market to buy Van Camp's?

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What other target market should Van Camp's look at?

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Which other brands have a similar target market?

About Our Van Camp's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.