Van Camp's Consumer Insights

Who buys Van Camp's? Van Camp's consumers are generally very low income, African American, and older age. Van Camp's consumers are more likely to purchase Van Camp's during larger pantry stocking trips. Brands such as Libby's, Armour, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Van Camp's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.9%
Total Basket $ (median)
$59.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Van Camp's Consumer Demographics

demographic
index
Female
101
Male
88
<24
94
25-34
77
35-44
90
45-54
117
55-64
167
65+
167
African American
161
Asian
59
Caucasian
106
Hispanic
49
demographic
index
Has Kids
90
No Kids
121
- $20k
132
$20k-40k
112
$40k-60k
110
$60k-80k
107
$80k-100k
95
$100k-125k
82
$125k +
59
No College
148
College
92
Adv. Degree
80

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Van Camp's Basket Affinity & Size

brand
basket affinity
Libby's 7.9x
Armour 7.1x
Bar-S 6.9x
Chef Boyardee 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
497

Where is Van Camp's Purchased?

channels
index
Club
40
Dollar
429
Drug
61
Food
73
Gas & Convenience
11
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Armour 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
132
Credit
73
Debit
103
Food Stamps
165

When is Van Camp's Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
11.4%
Wed
10.6%
Thu
12.3%
Fri
16.2%
Sat
19.5%
time of day
Morning
14.3%
Noon
18.5%
Afternoon
35.1%
Evening
26.2%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Van Camp's consumers purchase?

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Why do Van Camp's consumers try new brands?

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Where do Van Camp's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Van Camp's Target Market

Arrow and target

Who actually buys Van Camp's? Do these consumers match the intended target market of Van Camp's?

Thought bubble

What motivates the target market to purchase Van Camp's?

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What other target market should Van Camp's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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