Van De Kamp's Consumer Insights

Who buys Van De Kamp's?

A Van De Kamp's consumer is generally very low income, Caucasian, and young adult age. Van De Kamp's consumers are more likely to purchase Van De Kamp's during larger pantry stocking trips. Brands such as Ore-Ida, Totino's Party Pizza, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Van De Kamp's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.96
% of Basket $ (median)
5.1%
Total Basket $ (median)
$96.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Van De Kamp's Consumer Demographics

demographic
index
Female
100
Male
99
<24
105
25-34
108
35-44
104
45-54
92
55-64
84
65+
68
African American
81
Asian
72
Caucasian
109
Hispanic
66
demographic
index
Has Kids
108
No Kids
82
- $20k
122
$20k-40k
117
$40k-60k
112
$60k-80k
104
$80k-100k
99
$100k-125k
73
$125k +
63
No College
121
College
101
Adv. Degree
68

Understand Van De Kamp's Consumer Behavior

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Van De Kamp's Basket Affinity & Size

brand
basket affinity
Ore-Ida 7.4x
Totino's Party Pizza 7.0x
Birds Eye Steamfresh 6.6x
Banquet 5.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
581

Where is Van De Kamp's Purchased?

channels
index
Drug
40
Food
79
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Totino's Party Pizza 1.8x
Yoplait Light 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
132
Credit
81
Debit
89
Food Stamps
214

When is Van De Kamp's Purchased?

day of week
Sun
18.0%
Mon
13.0%
Tue
11.5%
Wed
11.8%
Thu
12.3%
Fri
15.5%
Sat
17.9%
time of day
Morning
14.4%
Noon
16.6%
Afternoon
33.6%
Evening
28.2%
Late
7.2%

About Our Van De Kamp's Consumer Insights

How do we know who buys Van De Kamp's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Van De Kamp's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.