Van De Kamp's Consumer Insights

Who buys Van De Kamp's?

A Van De Kamp's consumer is generally very low income, Caucasian, and young adult age. Van De Kamp's consumers are more likely to purchase Van De Kamp's during larger pantry stocking trips. Brands such as Ore-Ida, Totino's Party Pizza, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Van De Kamp's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.96
% of Basket $ (median)
5.1%
Total Basket $ (median)
$96.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Van De Kamp's Consumer Demographics

demographic
index
Female
100
Male
99
<24
105
25-34
108
35-44
104
45-54
92
55-64
84
65+
68
African American
81
Asian
72
Caucasian
109
Hispanic
66
demographic
index
Has Kids
108
No Kids
82
- $20k
122
$20k-40k
117
$40k-60k
112
$60k-80k
104
$80k-100k
99
$100k-125k
73
$125k +
63
No College
121
College
101
Adv. Degree
68

Understand Van De Kamp's Consumer Behavior

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Van De Kamp's Basket Affinity & Size

brand
basket affinity
Ore-Ida 7.4x
Totino's Party Pizza 7.0x
Birds Eye Steamfresh 6.6x
Banquet 5.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
581

Where is Van De Kamp's Purchased?

channels
index
Drug
40
Food
79
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Totino's Party Pizza 1.8x
Yoplait Light 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
132
Credit
81
Debit
89
Food Stamps
214

When is Van De Kamp's Purchased?

day of week
Sun
18.0%
Mon
13.0%
Tue
11.5%
Wed
11.8%
Thu
12.3%
Fri
15.5%
Sat
17.9%
time of day
Morning
14.4%
Noon
16.6%
Afternoon
33.6%
Evening
28.2%
Late
7.2%

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Find Answers to Questions

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Which brands do Van De Kamp's consumers switch to?

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Why do consumers stop buying Van De Kamp's products?

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Which retailers do Van De Kamp's shoppers prefer to shop at?

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What motivates consumers to try Van De Kamp's products?

Research the Van De Kamp's Target Market

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Who actually buys Van De Kamp's? Do these consumers match the intended target market of Van De Kamp's?

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What motivates the target market to buy Van De Kamp's?

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What other target market should Van De Kamp's look at?

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Which other brands have a similar target market?

About Our Van De Kamp's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.