Van De Kamp's Consumer Insights

Who buys Van De Kamp's? A Van De Kamp's consumer is generally very low income, Caucasian, and young adult age. Van De Kamp's consumers are more likely to purchase Van De Kamp's during larger pantry stocking trips. Brands such as Ore-Ida, Totino's Party Pizza, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Van De Kamp's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.96
% of Basket $ (median)
5.1%
Total Basket $ (median)
$96.87

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  • Recent demographic data

Van De Kamp's Consumer Demographics

demographic
index
Female
100
Male
99
<24
105
25-34
108
35-44
104
45-54
92
55-64
84
65+
68
African American
81
Asian
72
Caucasian
109
Hispanic
66
demographic
index
Has Kids
108
No Kids
82
- $20k
122
$20k-40k
117
$40k-60k
112
$60k-80k
104
$80k-100k
99
$100k-125k
73
$125k +
63
No College
121
College
101
Adv. Degree
68

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Van De Kamp's Basket Affinity & Size

brand
basket affinity
Ore-Ida 7.4x
Totino's Party Pizza 7.0x
Birds Eye Steamfresh 6.6x
Banquet 5.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
581

Where is Van De Kamp's Purchased?

channels
index
Drug
40
Food
79
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Totino's Party Pizza 1.8x
Yoplait Light 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
132
Credit
81
Debit
89
Food Stamps
214

When is Van De Kamp's Purchased?

day of week
Sun
18.0%
Mon
13.0%
Tue
11.5%
Wed
11.8%
Thu
12.3%
Fri
15.5%
Sat
17.9%
time of day
Morning
14.4%
Noon
16.6%
Afternoon
33.6%
Evening
28.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Van De Kamp's consumers purchase?

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Why do Van De Kamp's consumers try new brands?

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Where do Van De Kamp's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Van De Kamp's Target Market

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Who actually buys Van De Kamp's? Do these consumers match the intended target market of Van De Kamp's?

Thought bubble

What motivates the target market to purchase Van De Kamp's?

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What other target market should Van De Kamp's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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