Van Ness Consumer Insights

Who buys Van Ness?

A Van Ness consumer is generally very low income, Caucasian, and adolescent age. Van Ness consumers are more likely to purchase Van Ness during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Van Ness Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.9%
Total Basket $ (median)
$66.99

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Van Ness Consumer Demographics

demographic
index
Female
102
Male
82
<24
169
25-34
125
35-44
92
45-54
85
55-64
85
65+
50
African American
35
Asian
42
Caucasian
111
Hispanic
98
demographic
index
Has Kids
94
No Kids
114
- $20k
133
$20k-40k
127
$40k-60k
120
$60k-80k
87
$80k-100k
88
$100k-125k
79
$125k +
62
No College
132
College
99
Adv. Degree
66

Understand Van Ness Consumer Behavior

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Van Ness Basket Affinity & Size

brand
basket affinity
Purina Friskies 19.0x
Arm & Hammer 10.1x
Swiffer 5.4x
Hefty 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
293

Where is Van Ness Purchased?

channels
index
Dollar
0
Food
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.2x
Armour 1.6x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
87
Credit
85
Debit
127
Food Stamps
60

When is Van Ness Purchased?

day of week
Sun
20.0%
Mon
12.6%
Tue
11.2%
Wed
11.5%
Thu
10.4%
Fri
15.0%
Sat
19.2%
time of day
Morning
13.3%
Noon
15.1%
Afternoon
31.0%
Evening
30.9%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Van Ness consumers purchase?

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Why do Van Ness consumers try new brands?

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Where do Van Ness consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Van Ness Target Market

Arrow and target

Who actually buys Van Ness? Do these consumers match the intended target market of Van Ness?

Thought bubble

What motivates the target market to purchase Van Ness?

magnifying glass

What other target market should Van Ness look at?

venn diagram

Which other brands have a similar target market?

About Our Van Ness Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.