Van Ness Consumer Insights

Who buys Van Ness?

A Van Ness consumer is generally very low income, Caucasian, and adolescent age. Van Ness consumers are more likely to purchase Van Ness during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Van Ness Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.9%
Total Basket $ (median)
$66.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Van Ness Consumer Demographics

demographic
index
Female
102
Male
82
<24
169
25-34
125
35-44
92
45-54
85
55-64
85
65+
50
African American
35
Asian
42
Caucasian
111
Hispanic
98
demographic
index
Has Kids
94
No Kids
114
- $20k
133
$20k-40k
127
$40k-60k
120
$60k-80k
87
$80k-100k
88
$100k-125k
79
$125k +
62
No College
132
College
99
Adv. Degree
66

Understand Van Ness Consumer Behavior

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Van Ness Basket Affinity & Size

brand
basket affinity
Purina Friskies 19.0x
Arm & Hammer 10.1x
Swiffer 5.4x
Hefty 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
293

Where is Van Ness Purchased?

channels
index
Dollar
0
Food
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.2x
Armour 1.6x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
87
Credit
85
Debit
127
Food Stamps
60

When is Van Ness Purchased?

day of week
Sun
20.0%
Mon
12.6%
Tue
11.2%
Wed
11.5%
Thu
10.4%
Fri
15.0%
Sat
19.2%
time of day
Morning
13.3%
Noon
15.1%
Afternoon
31.0%
Evening
30.9%
Late
9.7%

Get More Van Ness Data

Contact us for the latest Van Ness consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Van Ness consumers switch to?

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Why do consumers stop buying Van Ness products?

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Which retailers do Van Ness shoppers prefer to shop at?

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What motivates consumers to try Van Ness products?

Research the Van Ness Target Market

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Who actually buys Van Ness? Do these consumers match the intended target market of Van Ness?

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What motivates the target market to buy Van Ness?

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What other target market should Van Ness look at?

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Which other brands have a similar target market?

About Our Van Ness Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.