Vanilla Chex Consumer Insights

Who buys Vanilla Chex? Vanilla Chex consumers are generally very high income, Caucasian, and lower middle age. Vanilla Chex consumers are more likely to purchase Vanilla Chex during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Vanilla Chex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.33
% of Basket $ (median)
4.7%
Total Basket $ (median)
$70.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vanilla Chex Consumer Demographics

demographic
index
Female
100
Male
99
<24
76
25-34
93
35-44
119
45-54
96
55-64
55
65+
90
African American
66
Asian
48
Caucasian
113
Hispanic
54
demographic
index
Has Kids
108
No Kids
83
- $20k
71
$20k-40k
82
$40k-60k
94
$60k-80k
117
$80k-100k
107
$100k-125k
99
$125k +
121
No College
82
College
98
Adv. Degree
132

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Vanilla Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
494

Where is Vanilla Chex Purchased?

channels
index
Drug
3
Food
250
Gas & Convenience
9
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Silk 1.7x
General Mills Cheerios 1.6x

How Did They Pay?

method
index
Cash
103
Credit
105
Debit
91
Food Stamps
117

When is Vanilla Chex Purchased?

day of week
Sun
19.1%
Mon
13.9%
Tue
12.8%
Wed
12.6%
Thu
11.4%
Fri
14.6%
Sat
15.5%
time of day
Morning
14.5%
Noon
16.4%
Afternoon
32.3%
Evening
27.8%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vanilla Chex consumers purchase?

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Why do Vanilla Chex consumers try new brands?

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Where do Vanilla Chex consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vanilla Chex Target Market

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Who actually buys Vanilla Chex? Do these consumers match the intended target market of Vanilla Chex?

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What motivates the target market to purchase Vanilla Chex?

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What other target market should Vanilla Chex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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