Vanilla Chex Consumer Insights

Who buys Vanilla Chex?

A Vanilla Chex consumer is generally very high income, Caucasian, and lower middle age. Vanilla Chex consumers are more likely to purchase Vanilla Chex during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Vanilla Chex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.33
% of Basket $ (median)
4.7%
Total Basket $ (median)
$70.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vanilla Chex Consumer Demographics

demographic
index
Female
100
Male
99
<24
76
25-34
93
35-44
119
45-54
96
55-64
55
65+
90
African American
66
Asian
48
Caucasian
113
Hispanic
54
demographic
index
Has Kids
108
No Kids
83
- $20k
71
$20k-40k
82
$40k-60k
94
$60k-80k
117
$80k-100k
107
$100k-125k
99
$125k +
121
No College
82
College
98
Adv. Degree
132

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Vanilla Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
494

Where is Vanilla Chex Purchased?

channels
index
Drug
3
Food
250
Gas & Convenience
9
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Silk 1.7x
General Mills Cheerios 1.6x

How Did They Pay?

method
index
Cash
103
Credit
105
Debit
91
Food Stamps
117

When is Vanilla Chex Purchased?

day of week
Sun
19.1%
Mon
13.9%
Tue
12.8%
Wed
12.6%
Thu
11.4%
Fri
14.6%
Sat
15.5%
time of day
Morning
14.5%
Noon
16.4%
Afternoon
32.3%
Evening
27.8%
Late
9.0%

About Our Vanilla Chex Consumer Insights

How do we know who buys Vanilla Chex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vanilla Chex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.