Vanity Fair Consumer Insights

Who buys Vanity Fair? A Vanity Fair consumer is generally very high income, Hispanic, and senior age. Vanity Fair consumers are more likely to purchase Vanity Fair during larger pantry stocking trips. Brands such as Dixie, Hefty, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Vanity Fair Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.74
% of Basket $ (median)
5.2%
Total Basket $ (median)
$91.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vanity Fair Consumer Demographics

demographic
index
Female
101
Male
90
<24
60
25-34
57
35-44
95
45-54
126
55-64
166
65+
255
African American
95
Asian
93
Caucasian
101
Hispanic
104
demographic
index
Has Kids
89
No Kids
124
- $20k
65
$20k-40k
75
$40k-60k
85
$60k-80k
94
$80k-100k
110
$100k-125k
115
$125k +
165
No College
87
College
98
Adv. Degree
125

Understand Vanity Fair Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Vanity Fair Basket Affinity & Size

brand
basket affinity
Dixie 20.8x
Hefty 14.3x
Ziploc 7.3x
Bounty 6.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
372

Where is Vanity Fair Purchased?

channels
index
Club
496
Dollar
50
Drug
46
Food
44
Gas & Convenience
4
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dixie 1.5x
Taylor Farms 1.4x
Planters 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
83
Credit
133
Debit
89
Food Stamps
20

When is Vanity Fair Purchased?

day of week
Sun
14.5%
Mon
11.2%
Tue
12.7%
Wed
12.9%
Thu
13.1%
Fri
16.8%
Sat
18.9%
time of day
Morning
15.0%
Noon
21.9%
Afternoon
38.3%
Evening
20.6%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Vanity Fair consumers purchase?

check mark

Why do Vanity Fair consumers try new brands?

check mark

Where do Vanity Fair consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vanity Fair Target Market

Arrow and target

Who actually buys Vanity Fair? Do these consumers match the intended target market of Vanity Fair?

Thought bubble

What motivates the target market to purchase Vanity Fair?

magnifying glass

What other target market should Vanity Fair look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us