Vanity Fair Consumer Insights

Who buys Vanity Fair?

A Vanity Fair consumer is generally very high income, Hispanic, and senior age. Vanity Fair consumers are more likely to purchase Vanity Fair during larger pantry stocking trips. Brands such as Dixie, Hefty, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Vanity Fair Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.74
% of Basket $ (median)
5.2%
Total Basket $ (median)
$91.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vanity Fair Consumer Demographics

demographic
index
Female
101
Male
90
<24
60
25-34
57
35-44
95
45-54
126
55-64
166
65+
255
African American
95
Asian
93
Caucasian
101
Hispanic
104
demographic
index
Has Kids
89
No Kids
124
- $20k
65
$20k-40k
75
$40k-60k
85
$60k-80k
94
$80k-100k
110
$100k-125k
115
$125k +
165
No College
87
College
98
Adv. Degree
125

Understand Vanity Fair Consumer Behavior

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Vanity Fair Basket Affinity & Size

brand
basket affinity
Dixie 20.8x
Hefty 14.3x
Ziploc 7.3x
Bounty 6.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
372

Where is Vanity Fair Purchased?

channels
index
Club
496
Dollar
50
Drug
46
Food
44
Gas & Convenience
4
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dixie 1.5x
Taylor Farms 1.4x
Planters 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
83
Credit
133
Debit
89
Food Stamps
20

When is Vanity Fair Purchased?

day of week
Sun
14.5%
Mon
11.2%
Tue
12.7%
Wed
12.9%
Thu
13.1%
Fri
16.8%
Sat
18.9%
time of day
Morning
15.0%
Noon
21.9%
Afternoon
38.3%
Evening
20.6%
Late
4.2%

About Our Vanity Fair Consumer Insights

How do we know who buys Vanity Fair? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vanity Fair consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.