Vaseline Consumer Insights

Who buys Vaseline?

A Vaseline consumer is generally very low income, African American, and adolescent age. Vaseline consumers are more likely to purchase Vaseline during larger pantry stocking trips. Brands such as TRESemme, Olay, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Vaseline Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
8.9%
Total Basket $ (median)
$41.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vaseline Consumer Demographics

demographic
index
Female
101
Male
92
<24
120
25-34
116
35-44
95
45-54
92
55-64
90
65+
76
African American
272
Asian
182
Caucasian
77
Hispanic
140
demographic
index
Has Kids
95
No Kids
112
- $20k
129
$20k-40k
111
$40k-60k
102
$60k-80k
100
$80k-100k
90
$100k-125k
89
$125k +
85
No College
96
College
102
Adv. Degree
95

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Vaseline Basket Affinity & Size

brand
basket affinity
TRESemme 12.3x
Olay 9.8x
Dove 9.8x
Neutrogena 8.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
273

Where is Vaseline Purchased?

channels
index
Beauty
63
Club
11
Dollar
134
Drug
387
Food
35
Gas & Convenience
4
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.4x
Listerine 1.3x
TRESemme 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
134
Credit
86
Debit
94
Food Stamps
41

When is Vaseline Purchased?

day of week
Sun
17.3%
Mon
11.9%
Tue
11.8%
Wed
12.1%
Thu
12.6%
Fri
16.3%
Sat
18.0%
time of day
Morning
14.7%
Noon
16.4%
Afternoon
32.9%
Evening
27.5%
Late
8.6%

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Find Answers to Questions

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Which brands do Vaseline consumers switch to?

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Why do consumers stop buying Vaseline products?

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Which retailers do Vaseline shoppers prefer to shop at?

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What motivates consumers to try Vaseline products?

Research the Vaseline Target Market

Arrow and target

Who actually buys Vaseline? Do these consumers match the intended target market of Vaseline?

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What motivates the target market to buy Vaseline?

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What other target market should Vaseline look at?

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Which other brands have a similar target market?

About Our Vaseline Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.