Vaseline Lip Therapy Consumer Insights

Who buys Vaseline Lip Therapy?

A Vaseline Lip Therapy consumer is generally very low income, African American, and adolescent age. Vaseline Lip Therapy consumers are more likely to purchase Vaseline Lip Therapy during larger pantry stocking trips. Brands such as Neutrogena, Secret, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Vaseline Lip Therapy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.87
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vaseline Lip Therapy Consumer Demographics

demographic
index
Female
104
Male
62
<24
149
25-34
114
35-44
99
45-54
86
55-64
90
65+
64
African American
196
Asian
181
Caucasian
83
Hispanic
116
demographic
index
Has Kids
95
No Kids
110
- $20k
123
$20k-40k
109
$40k-60k
101
$60k-80k
86
$80k-100k
107
$100k-125k
93
$125k +
91
No College
79
College
106
Adv. Degree
95

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Vaseline Lip Therapy Basket Affinity & Size

brand
basket affinity
Neutrogena 10.7x
Secret 9.6x
TRESemme 8.9x
Olay 8.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
228

Where is Vaseline Lip Therapy Purchased?

channels
index
Beauty
105
Club
0
Dollar
177
Drug
567
Food
13
Gas & Convenience
5
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Olay 1.4x
Dannon 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
135
Credit
90
Debit
101
Food Stamps
26

When is Vaseline Lip Therapy Purchased?

day of week
Sun
13.9%
Mon
13.1%
Tue
13.0%
Wed
13.9%
Thu
13.5%
Fri
16.0%
Sat
16.6%
time of day
Morning
14.3%
Noon
16.8%
Afternoon
31.8%
Evening
27.6%
Late
9.5%

Get More Vaseline Lip Therapy Data

Contact us for the latest Vaseline Lip Therapy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Vaseline Lip Therapy consumers switch to?

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Why do consumers stop buying Vaseline Lip Therapy products?

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Which retailers do Vaseline Lip Therapy shoppers prefer to shop at?

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What motivates consumers to try Vaseline Lip Therapy products?

Research the Vaseline Lip Therapy Target Market

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Who actually buys Vaseline Lip Therapy? Do these consumers match the intended target market of Vaseline Lip Therapy?

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What motivates the target market to buy Vaseline Lip Therapy?

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What other target market should Vaseline Lip Therapy look at?

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Which other brands have a similar target market?

About Our Vaseline Lip Therapy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.