Vaseline Spray & Go Consumer Insights

Who buys Vaseline Spray & Go?

A Vaseline Spray & Go consumer is generally very low income, African American, and adolescent age. Vaseline Spray & Go consumers are more likely to purchase Vaseline Spray & Go during larger pantry stocking trips. Brands such as TRESemme, Dove, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Vaseline Spray & Go Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
26.8%
Total Basket $ (median)
$26.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vaseline Spray & Go Consumer Demographics

demographic
index
Female
103
Male
67
<24
115
25-34
112
35-44
95
45-54
99
55-64
88
65+
77
African American
242
Asian
148
Caucasian
83
Hispanic
141
demographic
index
Has Kids
92
No Kids
118
- $20k
139
$20k-40k
116
$40k-60k
107
$60k-80k
105
$80k-100k
89
$100k-125k
74
$125k +
70
No College
116
College
99
Adv. Degree
86

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Vaseline Spray & Go Basket Affinity & Size

brand
basket affinity
TRESemme 22.6x
Dove 11.3x
Suave 10.1x
Secret 9.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
250

Where is Vaseline Spray & Go Purchased?

channels
index
Beauty
33
Dollar
82
Drug
670
Food
25
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.8x
Marlboro Gold Pack 1.7x
CoverGirl 1.6x
TRESemme 1.6x

How Did They Pay?

method
index
Cash
151
Credit
77
Debit
90
Food Stamps
32

When is Vaseline Spray & Go Purchased?

day of week
Sun
19.3%
Mon
10.6%
Tue
10.7%
Wed
11.7%
Thu
12.4%
Fri
17.0%
Sat
18.3%
time of day
Morning
14.2%
Noon
15.8%
Afternoon
33.9%
Evening
27.9%
Late
8.2%

Get More Vaseline Spray & Go Data

Contact us for the latest Vaseline Spray & Go consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Vaseline Spray & Go consumers switch to?

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Why do consumers stop buying Vaseline Spray & Go products?

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Which retailers do Vaseline Spray & Go shoppers prefer to shop at?

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What motivates consumers to try Vaseline Spray & Go products?

Research the Vaseline Spray & Go Target Market

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Who actually buys Vaseline Spray & Go? Do these consumers match the intended target market of Vaseline Spray & Go?

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What motivates the target market to purchase Vaseline Spray & Go?

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What other target market should Vaseline Spray & Go look at?

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Which other brands have a similar target market?

About Our Vaseline Spray & Go Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.