Vaseline Spray & Go Consumer Insights

Who buys Vaseline Spray & Go? Vaseline Spray & Go consumers are generally very low income, African American, and adolescent age. Vaseline Spray & Go consumers are more likely to purchase Vaseline Spray & Go during larger pantry stocking trips. Brands such as TRESemme, Dove, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Vaseline Spray & Go Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
26.8%
Total Basket $ (median)
$26.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vaseline Spray & Go Consumer Demographics

demographic
index
Female
103
Male
67
<24
115
25-34
112
35-44
95
45-54
99
55-64
88
65+
77
African American
242
Asian
148
Caucasian
83
Hispanic
141
demographic
index
Has Kids
92
No Kids
118
- $20k
139
$20k-40k
116
$40k-60k
107
$60k-80k
105
$80k-100k
89
$100k-125k
74
$125k +
70
No College
116
College
99
Adv. Degree
86

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Vaseline Spray & Go Basket Affinity & Size

brand
basket affinity
TRESemme 22.6x
Dove 11.3x
Suave 10.1x
Secret 9.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
250

Where is Vaseline Spray & Go Purchased?

channels
index
Beauty
33
Dollar
82
Drug
670
Food
25
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.8x
Marlboro Gold Pack 1.7x
CoverGirl 1.6x
TRESemme 1.6x

How Did They Pay?

method
index
Cash
151
Credit
77
Debit
90
Food Stamps
32

When is Vaseline Spray & Go Purchased?

day of week
Sun
19.3%
Mon
10.6%
Tue
10.7%
Wed
11.7%
Thu
12.4%
Fri
17.0%
Sat
18.3%
time of day
Morning
14.2%
Noon
15.8%
Afternoon
33.9%
Evening
27.9%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vaseline Spray & Go consumers purchase?

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Why do Vaseline Spray & Go consumers try new brands?

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Where do Vaseline Spray & Go consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vaseline Spray & Go Target Market

Arrow and target

Who actually buys Vaseline Spray & Go? Do these consumers match the intended target market of Vaseline Spray & Go?

Thought bubble

What motivates the target market to purchase Vaseline Spray & Go?

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What other target market should Vaseline Spray & Go look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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