Veet Consumer Insights

Who buys Veet?

A Veet consumer is generally very low income, Asian, and adolescent age. Veet consumers are more likely to purchase Veet during larger pantry stocking trips. Brands such as Secret, Olay, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Veet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.17
% of Basket $ (median)
13.6%
Total Basket $ (median)
$38.10

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Veet Consumer Demographics

demographic
index
Female
99
Male
113
<24
210
25-34
118
35-44
84
45-54
100
55-64
87
65+
75
African American
132
Asian
155
Caucasian
92
Hispanic
97
demographic
index
Has Kids
88
No Kids
127
- $20k
119
$20k-40k
104
$40k-60k
103
$60k-80k
98
$80k-100k
98
$100k-125k
83
$125k +
100
No College
91
College
101
Adv. Degree
104

Understand Veet Consumer Behavior

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Veet Basket Affinity & Size

brand
basket affinity
Secret 10.5x
Olay 9.1x
Oral-B 8.6x
Neutrogena 8.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
180

Where is Veet Purchased?

channels
index
Beauty
167
Club
0
Dollar
85
Drug
321
Food
32
Gas & Convenience
66
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Sparkling Ice 1.5x
General Mills Fiber One 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
114
Credit
114
Debit
88
Food Stamps
30

When is Veet Purchased?

day of week
Sun
15.4%
Mon
12.1%
Tue
13.3%
Wed
13.2%
Thu
11.7%
Fri
17.6%
Sat
16.7%
time of day
Morning
12.6%
Noon
19.1%
Afternoon
32.8%
Evening
28.9%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Veet consumers purchase?

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Why do Veet consumers try new brands?

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Where do Veet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Veet Target Market

Arrow and target

Who actually buys Veet? Do these consumers match the intended target market of Veet?

Thought bubble

What motivates the target market to purchase Veet?

magnifying glass

What other target market should Veet look at?

venn diagram

Which other brands have a similar target market?

About Our Veet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.