Veet Consumer Insights

Who buys Veet?

A Veet consumer is generally very low income, Asian, and adolescent age. Veet consumers are more likely to purchase Veet during larger pantry stocking trips. Brands such as Secret, Olay, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Veet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.17
% of Basket $ (median)
13.6%
Total Basket $ (median)
$38.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Veet Consumer Demographics

demographic
index
Female
99
Male
113
<24
210
25-34
118
35-44
84
45-54
100
55-64
87
65+
75
African American
132
Asian
155
Caucasian
92
Hispanic
97
demographic
index
Has Kids
88
No Kids
127
- $20k
119
$20k-40k
104
$40k-60k
103
$60k-80k
98
$80k-100k
98
$100k-125k
83
$125k +
100
No College
91
College
101
Adv. Degree
104

Understand Veet Consumer Behavior

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Veet Basket Affinity & Size

brand
basket affinity
Secret 10.5x
Olay 9.1x
Oral-B 8.6x
Neutrogena 8.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
180

Where is Veet Purchased?

channels
index
Beauty
167
Club
0
Dollar
85
Drug
321
Food
32
Gas & Convenience
66
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Sparkling Ice 1.5x
General Mills Fiber One 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
114
Credit
114
Debit
88
Food Stamps
30

When is Veet Purchased?

day of week
Sun
15.4%
Mon
12.1%
Tue
13.3%
Wed
13.2%
Thu
11.7%
Fri
17.6%
Sat
16.7%
time of day
Morning
12.6%
Noon
19.1%
Afternoon
32.8%
Evening
28.9%
Late
6.7%

About Our Veet Consumer Insights

How do we know who buys Veet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Veet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.