Veg-all Consumer Insights

Who buys Veg-all?

A Veg-all consumer is generally lower income, Caucasian, and older age. Veg-all consumers are more likely to purchase Veg-all during larger pantry stocking trips. Brands such as Ro-Tel, Libby's, and Campbells also tend to be purchased in the same trip. See sample consumer insights data below.

Veg-all Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.0%
Total Basket $ (median)
$87.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Veg-all Consumer Demographics

demographic
index
Female
102
Male
76
<24
67
25-34
79
35-44
92
45-54
125
55-64
148
65+
132
African American
81
Asian
11
Caucasian
114
Hispanic
87
demographic
index
Has Kids
95
No Kids
110
- $20k
92
$20k-40k
120
$40k-60k
102
$60k-80k
116
$80k-100k
115
$100k-125k
72
$125k +
62
No College
152
College
91
Adv. Degree
84

Understand Veg-all Consumer Behavior

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Veg-all Basket Affinity & Size

brand
basket affinity
Ro-Tel 9.5x
Libby's 8.9x
Campbells 6.3x
Sunbeam 6.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
587

Where is Veg-all Purchased?

channels
index
Club
23
Dollar
379
Drug
6
Food
14
Mass
187
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.3x
Blue Bonnet 2.0x
Armour 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
92
Credit
81
Debit
119
Food Stamps
153

When is Veg-all Purchased?

day of week
Sun
18.5%
Mon
13.9%
Tue
11.0%
Wed
11.8%
Thu
11.0%
Fri
14.2%
Sat
19.7%
time of day
Morning
14.6%
Noon
18.4%
Afternoon
35.6%
Evening
24.4%
Late
6.9%

Get More Veg-all Data

Contact us for the latest Veg-all consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Veg-all consumers switch to?

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Why do consumers stop buying Veg-all products?

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Which retailers do Veg-all shoppers prefer to shop at?

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What motivates consumers to try Veg-all products?

Research the Veg-all Target Market

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Who actually buys Veg-all? Do these consumers match the intended target market of Veg-all?

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What motivates the target market to purchase Veg-all?

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What other target market should Veg-all look at?

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Which other brands have a similar target market?

About Our Veg-all Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.