Vegetable Tray Consumer Insights

Who buys Vegetable Tray? Vegetable Tray consumers are generally very high income, Asian, and senior age. Vegetable Tray consumers are more likely to purchase Vegetable Tray during larger pantry stocking trips. Brands such as Dixie, Sabra, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Vegetable Tray Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$107.71

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vegetable Tray Consumer Demographics

demographic
index
Female
101
Male
90
<24
49
25-34
74
35-44
114
45-54
110
55-64
104
65+
120
African American
39
Asian
115
Caucasian
105
Hispanic
72
demographic
index
Has Kids
106
No Kids
86
- $20k
39
$20k-40k
52
$40k-60k
66
$60k-80k
97
$80k-100k
114
$100k-125k
147
$125k +
204
No College
54
College
101
Adv. Degree
150

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Vegetable Tray Basket Affinity & Size

brand
basket affinity
Dixie 17.3x
Sabra 12.5x
Del Monte 11.5x
Ruffles 9.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
208
Pantry Stocking (21+ Items)
233

Where is Vegetable Tray Purchased?

channels
index
Club
722
Drug
0
Food
52
Gas & Convenience
2
Mass
16
regions
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What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Almond Breeze 1.5x
Oroweat 1.5x
Dannon 1.4x

How Did They Pay?

method
index
Cash
54
Credit
114
Debit
121
Food Stamps
32

When is Vegetable Tray Purchased?

day of week
Sun
12.3%
Mon
7.8%
Tue
9.5%
Wed
11.2%
Thu
13.3%
Fri
24.4%
Sat
21.6%
time of day
Morning
15.1%
Noon
23.1%
Afternoon
37.9%
Evening
21.8%
Late
2.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vegetable Tray consumers purchase?

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Why do Vegetable Tray consumers try new brands?

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Where do Vegetable Tray consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vegetable Tray Target Market

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Who actually buys Vegetable Tray? Do these consumers match the intended target market of Vegetable Tray?

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What motivates the target market to purchase Vegetable Tray?

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What other target market should Vegetable Tray look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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