Velveeta Consumer Insights

Who buys Velveeta? Velveeta consumers are generally very low income, African American, and young adult age. Velveeta consumers are more likely to purchase Velveeta during larger pantry stocking trips. Brands such as Ro-Tel, Chef Boyardee, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Velveeta Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Velveeta Consumer Demographics

demographic
index
Female
102
Male
82
<24
102
25-34
103
35-44
102
45-54
97
55-64
91
65+
78
African American
124
Asian
38
Caucasian
109
Hispanic
72
demographic
index
Has Kids
104
No Kids
91
- $20k
109
$20k-40k
105
$40k-60k
106
$60k-80k
107
$80k-100k
99
$100k-125k
91
$125k +
77
No College
113
College
100
Adv. Degree
86

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Velveeta Basket Affinity & Size

brand
basket affinity
Ro-Tel 12.1x
Chef Boyardee 5.0x
Totino's Pizza Rolls 4.2x
Totino's Party Pizza 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
486

Where is Velveeta Purchased?

channels
index
Beauty
0
Club
63
Dollar
155
Drug
24
Food
115
Gas & Convenience
17
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Armour 1.3x
Sunbeam 1.3x
Blue Bonnet 1.3x

How Did They Pay?

method
index
Cash
94
Credit
86
Debit
107
Food Stamps
191

When is Velveeta Purchased?

day of week
Sun
18.8%
Mon
12.9%
Tue
11.7%
Wed
11.8%
Thu
11.2%
Fri
14.9%
Sat
18.7%
time of day
Morning
13.2%
Noon
16.5%
Afternoon
35.8%
Evening
28.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Velveeta consumers purchase?

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Why do Velveeta consumers try new brands?

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Where do Velveeta consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Velveeta Target Market

Arrow and target

Who actually buys Velveeta? Do these consumers match the intended target market of Velveeta?

Thought bubble

What motivates the target market to purchase Velveeta?

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What other target market should Velveeta look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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