Velveeta Consumer Insights

Who buys Velveeta?

A Velveeta consumer is generally very low income, African American, and young adult age. Velveeta consumers are more likely to purchase Velveeta during larger pantry stocking trips. Brands such as Ro-Tel, Chef Boyardee, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Velveeta Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Velveeta Consumer Demographics

demographic
index
Female
102
Male
82
<24
102
25-34
103
35-44
102
45-54
97
55-64
91
65+
78
African American
124
Asian
38
Caucasian
109
Hispanic
72
demographic
index
Has Kids
104
No Kids
91
- $20k
109
$20k-40k
105
$40k-60k
106
$60k-80k
107
$80k-100k
99
$100k-125k
91
$125k +
77
No College
113
College
100
Adv. Degree
86

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Velveeta Basket Affinity & Size

brand
basket affinity
Ro-Tel 12.1x
Chef Boyardee 5.0x
Totino's Pizza Rolls 4.2x
Totino's Party Pizza 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
486

Where is Velveeta Purchased?

channels
index
Beauty
0
Club
63
Dollar
155
Drug
24
Food
115
Gas & Convenience
17
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Armour 1.3x
Sunbeam 1.3x
Blue Bonnet 1.3x

How Did They Pay?

method
index
Cash
94
Credit
86
Debit
107
Food Stamps
191

When is Velveeta Purchased?

day of week
Sun
18.8%
Mon
12.9%
Tue
11.7%
Wed
11.8%
Thu
11.2%
Fri
14.9%
Sat
18.7%
time of day
Morning
13.2%
Noon
16.5%
Afternoon
35.8%
Evening
28.2%
Late
6.3%

About Our Velveeta Consumer Insights

How do we know who buys Velveeta? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Velveeta consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.