Vendange Consumer Insights

Who buys Vendange? A Vendange consumer is generally higher income, Caucasian, and older age. Vendange consumers are more likely to purchase Vendange during larger pantry stocking trips. Brands such as Boars Head, Nabisco Triscuit, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Vendange Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.65
% of Basket $ (median)
23.5%
Total Basket $ (median)
$28.27

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vendange Consumer Demographics

demographic
index
Female
100
Male
95
<24
27
25-34
59
35-44
90
45-54
132
55-64
213
65+
157
African American
77
Asian
38
Caucasian
115
Hispanic
38
demographic
index
Has Kids
83
No Kids
139
- $20k
98
$20k-40k
113
$40k-60k
103
$60k-80k
121
$80k-100k
50
$100k-125k
155
$125k +
50
No College
85
College
104
Adv. Degree
97

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Vendange Basket Affinity & Size

brand
basket affinity
Boars Head 10.8x
Nabisco Triscuit 8.9x
Canada Dry 6.9x
Sabra 6.7x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
165

Where is Vendange Purchased?

channels
index
Club
2
Drug
136
Food
209
Gas & Convenience
33
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.0x
Bud Light 2.0x
Marlboro Gold Pack 2.0x
Marlboro 2.0x

How Did They Pay?

method
index
Cash
101
Credit
85
Debit
126
Food Stamps
25

When is Vendange Purchased?

day of week
Sun
11.6%
Mon
13.3%
Tue
12.5%
Wed
12.5%
Thu
14.8%
Fri
17.3%
Sat
18.0%
time of day
Morning
11.6%
Noon
12.8%
Afternoon
34.2%
Evening
36.5%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vendange consumers purchase?

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Why do Vendange consumers try new brands?

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Where do Vendange consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vendange Target Market

Arrow and target

Who actually buys Vendange? Do these consumers match the intended target market of Vendange?

Thought bubble

What motivates the target market to purchase Vendange?

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What other target market should Vendange look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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