Venom Consumer Insights

Who buys Venom?

A Venom consumer is generally lower income, Caucasian, and adolescent age. Venom consumers are more likely to purchase Venom during larger pantry stocking trips. Brands such as Chef Boyardee, Jack Link's, and Powerade also tend to be purchased in the same trip. Sample consumer insights data below.

Venom Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
11.6%
Total Basket $ (median)
$16.83

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Venom Consumer Demographics

demographic
index
Female
98
Male
119
<24
171
25-34
122
35-44
104
45-54
89
55-64
37
65+
12
African American
54
Asian
47
Caucasian
112
Hispanic
46
demographic
index
Has Kids
96
No Kids
110
- $20k
172
$20k-40k
254
$40k-60k
130
$60k-80k
39
$80k-100k
44
$100k-125k
25
$125k +
19
No College
195
College
91
Adv. Degree
32

Understand Venom Consumer Behavior

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Venom Basket Affinity & Size

brand
basket affinity
Chef Boyardee 11.7x
Jack Link's 11.4x
Powerade 11.2x
Marketside 9.6x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
140

Where is Venom Purchased?

channels
index
Club
24
Dollar
28
Drug
31
Food
124
Gas & Convenience
1087
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.5x
Marlboro Gold Pack 2.2x
Red Bull 2.0x
Farmers Market 1.9x

How Did They Pay?

method
index
Cash
153
Credit
58
Debit
110
Food Stamps
140

When is Venom Purchased?

day of week
Sun
19.5%
Mon
14.0%
Tue
10.6%
Wed
11.5%
Thu
11.3%
Fri
14.5%
Sat
18.6%
time of day
Morning
23.7%
Noon
14.1%
Afternoon
27.8%
Evening
24.6%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Venom consumers purchase?

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Why do Venom consumers try new brands?

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Where do Venom consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Venom Target Market

Arrow and target

Who actually buys Venom? Do these consumers match the intended target market of Venom?

Thought bubble

What motivates the target market to purchase Venom?

magnifying glass

What other target market should Venom look at?

venn diagram

Which other brands have a similar target market?

About Our Venom Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.