Venom Consumer Insights

Who buys Venom?

A Venom consumer is generally lower income, Caucasian, and adolescent age. Venom consumers are more likely to purchase Venom during larger pantry stocking trips. Brands such as Chef Boyardee, Jack Link's, and Powerade also tend to be purchased in the same trip. See sample consumer insights data below.

Venom Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
11.6%
Total Basket $ (median)
$16.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Venom Consumer Demographics

demographic
index
Female
98
Male
119
<24
171
25-34
122
35-44
104
45-54
89
55-64
37
65+
12
African American
54
Asian
47
Caucasian
112
Hispanic
46
demographic
index
Has Kids
96
No Kids
110
- $20k
172
$20k-40k
254
$40k-60k
130
$60k-80k
39
$80k-100k
44
$100k-125k
25
$125k +
19
No College
195
College
91
Adv. Degree
32

Understand Venom Consumer Behavior

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Venom Basket Affinity & Size

brand
basket affinity
Chef Boyardee 11.7x
Jack Link's 11.4x
Powerade 11.2x
Marketside 9.6x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
140

Where is Venom Purchased?

channels
index
Club
24
Dollar
28
Drug
31
Food
124
Gas & Convenience
1087
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.5x
Marlboro Gold Pack 2.2x
Red Bull 2.0x
Farmers Market 1.9x

How Did They Pay?

method
index
Cash
153
Credit
58
Debit
110
Food Stamps
140

When is Venom Purchased?

day of week
Sun
19.5%
Mon
14.0%
Tue
10.6%
Wed
11.5%
Thu
11.3%
Fri
14.5%
Sat
18.6%
time of day
Morning
23.7%
Noon
14.1%
Afternoon
27.8%
Evening
24.6%
Late
9.8%

About Our Venom Consumer Insights

How do we know who buys Venom? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Venom consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.