Verity (Cosmetics) Consumer Insights

Who buys Verity (Cosmetics)? Verity (Cosmetics) consumers are generally higher income, Asian, and adolescent age. Verity (Cosmetics) consumers are more likely to purchase Verity (Cosmetics) during larger pantry stocking trips. Brands such as Frito-Lay, Almond Breeze, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Verity (Cosmetics) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.6%
Total Basket $ (median)
$50.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Verity (Cosmetics) Consumer Demographics

demographic
index
Female
98
Male
117
<24
125
25-34
89
35-44
103
45-54
107
55-64
108
65+
56
African American
53
Asian
221
Caucasian
87
Hispanic
117
demographic
index
Has Kids
101
No Kids
97
- $20k
47
$20k-40k
62
$40k-60k
79
$60k-80k
92
$80k-100k
134
$100k-125k
150
$125k +
146
No College
46
College
99
Adv. Degree
167

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Verity (Cosmetics) Basket Affinity & Size

brand
basket affinity
Frito-Lay 151.4x
Almond Breeze 136.2x
Kellogg's 86.1x
Yoplait 29.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
417

Where is Verity (Cosmetics) Purchased?

channels
index
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Sabra 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
33
Credit
145
Debit
103
Food Stamps
40

When is Verity (Cosmetics) Purchased?

day of week
Sun
17.2%
Mon
15.6%
Tue
12.3%
Wed
11.4%
Thu
10.5%
Fri
15.5%
Sat
17.5%
time of day
Morning
22.5%
Noon
17.9%
Afternoon
33.4%
Evening
24.4%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Verity (Cosmetics) consumers purchase?

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Why do Verity (Cosmetics) consumers try new brands?

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Where do Verity (Cosmetics) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Verity (Cosmetics) Target Market

Arrow and target

Who actually buys Verity (Cosmetics)? Do these consumers match the intended target market of Verity (Cosmetics)?

Thought bubble

What motivates the target market to purchase Verity (Cosmetics)?

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What other target market should Verity (Cosmetics) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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