Vernors Consumer Insights

Who buys Vernors?

A Vernors consumer is generally slightly lower income, Caucasian, and senior age. Vernors consumers are more likely to purchase Vernors during larger pantry stocking trips. Brands such as A&W, 7Up, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Vernors Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.6%
Total Basket $ (median)
$44.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vernors Consumer Demographics

demographic
index
Female
95
Male
145
<24
93
25-34
78
35-44
85
45-54
113
55-64
155
65+
296
African American
75
Asian
32
Caucasian
118
Hispanic
25
demographic
index
Has Kids
81
No Kids
144
- $20k
95
$20k-40k
103
$40k-60k
122
$60k-80k
98
$80k-100k
97
$100k-125k
96
$125k +
73
No College
146
College
93
Adv. Degree
77

Understand Vernors Consumer Behavior

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Vernors Basket Affinity & Size

brand
basket affinity
A&W 16.2x
7Up 11.3x
Canada Dry 4.8x
Fresh Selections 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
363

Where is Vernors Purchased?

channels
index
Club
5
Dollar
32
Drug
83
Food
153
Gas & Convenience
90
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Maxwell House 1.6x
Sweet Baby Ray's 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
113
Credit
109
Debit
87
Food Stamps
103

When is Vernors Purchased?

day of week
Sun
14.1%
Mon
11.8%
Tue
12.6%
Wed
16.6%
Thu
11.2%
Fri
17.5%
Sat
16.2%
time of day
Morning
11.7%
Noon
15.7%
Afternoon
40.3%
Evening
25.7%
Late
6.5%

Get More Vernors Data

Contact us for the latest Vernors consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Vernors consumers switch to?

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Why do consumers stop buying Vernors products?

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Which retailers do Vernors shoppers prefer to shop at?

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What motivates consumers to try Vernors products?

Research the Vernors Target Market

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Who actually buys Vernors? Do these consumers match the intended target market of Vernors?

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What motivates the target market to purchase Vernors?

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What other target market should Vernors look at?

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Which other brands have a similar target market?

About Our Vernors Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.