Vernors Consumer Insights

Who buys Vernors? Vernors consumers are generally slightly lower income, Caucasian, and senior age. Vernors consumers are more likely to purchase Vernors during larger pantry stocking trips. Brands such as A&W, 7Up, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Vernors Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.6%
Total Basket $ (median)
$44.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vernors Consumer Demographics

demographic
index
Female
95
Male
145
<24
93
25-34
78
35-44
85
45-54
113
55-64
155
65+
296
African American
75
Asian
32
Caucasian
118
Hispanic
25
demographic
index
Has Kids
81
No Kids
144
- $20k
95
$20k-40k
103
$40k-60k
122
$60k-80k
98
$80k-100k
97
$100k-125k
96
$125k +
73
No College
146
College
93
Adv. Degree
77

Understand Vernors Consumer Behavior

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Vernors Basket Affinity & Size

brand
basket affinity
A&W 16.2x
7Up 11.3x
Canada Dry 4.8x
Fresh Selections 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
363

Where is Vernors Purchased?

channels
index
Club
5
Dollar
32
Drug
83
Food
153
Gas & Convenience
90
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Maxwell House 1.6x
Sweet Baby Ray's 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
113
Credit
109
Debit
87
Food Stamps
103

When is Vernors Purchased?

day of week
Sun
14.1%
Mon
11.8%
Tue
12.6%
Wed
16.6%
Thu
11.2%
Fri
17.5%
Sat
16.2%
time of day
Morning
11.7%
Noon
15.7%
Afternoon
40.3%
Evening
25.7%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vernors consumers purchase?

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Why do Vernors consumers try new brands?

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Where do Vernors consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vernors Target Market

Arrow and target

Who actually buys Vernors? Do these consumers match the intended target market of Vernors?

Thought bubble

What motivates the target market to purchase Vernors?

magnifying glass

What other target market should Vernors look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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