Vicks Consumer Insights

Who buys Vicks?

A Vicks consumer is generally lower income, Hispanic, and young adult age. Vicks consumers are more likely to purchase Vicks during larger pantry stocking trips. Brands such as Puffs, Febreze, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Vicks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.79
% of Basket $ (median)
22.9%
Total Basket $ (median)
$38.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vicks Consumer Demographics

demographic
index
Female
99
Male
107
<24
117
25-34
127
35-44
94
45-54
83
55-64
81
65+
82
African American
105
Asian
110
Caucasian
96
Hispanic
122
demographic
index
Has Kids
99
No Kids
102
- $20k
98
$20k-40k
105
$40k-60k
101
$60k-80k
100
$80k-100k
103
$100k-125k
95
$125k +
95
No College
97
College
102
Adv. Degree
95

Understand Vicks Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Vicks Basket Affinity & Size

brand
basket affinity
Puffs 8.1x
Febreze 5.8x
Gerber Graduates 5.0x
Gerber 4.9x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
208

Where is Vicks Purchased?

channels
index
Beauty
21
Club
14
Dollar
79
Drug
369
Food
18
Gas & Convenience
5
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Gerber 1.4x
Huggies 1.3x
Dannon Danimals 1.3x

How Did They Pay?

method
index
Cash
103
Credit
96
Debit
111
Food Stamps
32

When is Vicks Purchased?

day of week
Sun
15.5%
Mon
14.3%
Tue
13.4%
Wed
12.9%
Thu
12.8%
Fri
15.0%
Sat
16.2%
time of day
Morning
14.1%
Noon
14.9%
Afternoon
29.5%
Evening
31.3%
Late
10.1%

About Our Vicks Consumer Insights

How do we know who buys Vicks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vicks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.