Victor Consumer Insights

Who buys Victor?

A Victor consumer is generally higher income, African American, and senior age. Victor consumers are more likely to purchase Victor during larger pantry stocking trips. Brands such as Totino's Party Pizza, Totino's Pizza Rolls, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Victor Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
6.3%
Total Basket $ (median)
$31.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Victor Consumer Demographics

demographic
index
Female
103
Male
73
<24
86
25-34
86
35-44
73
45-54
141
55-64
149
65+
201
African American
162
Asian
28
Caucasian
109
Hispanic
68
demographic
index
Has Kids
95
No Kids
111
- $20k
81
$20k-40k
117
$40k-60k
103
$60k-80k
89
$80k-100k
69
$100k-125k
148
$125k +
89
No College
109
College
84
Adv. Degree
165

Understand Victor Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Victor Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 7.9x
Totino's Pizza Rolls 6.9x
Hefty 6.6x
Puffs 6.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
280

Where is Victor Purchased?

channels
index
Club
255
Drug
54
Food
2
Mass
151
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Farmers Market 1.6x
Gerber Graduates 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
79
Credit
115
Debit
103
Food Stamps
72

When is Victor Purchased?

day of week
Sun
19.6%
Mon
12.2%
Tue
13.2%
Wed
10.7%
Thu
10.9%
Fri
15.9%
Sat
17.4%
time of day
Morning
12.2%
Noon
15.0%
Afternoon
36.7%
Evening
29.0%
Late
7.2%

About Our Victor Consumer Insights

How do we know who buys Victor? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Victor consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.