Victoria's Secret Consumer Insights

Who buys Victoria's Secret?

A Victoria's Secret consumer is generally lower income, Hispanic, and adolescent age. Victoria's Secret consumers are more likely to purchase Victoria's Secret during larger pantry stocking trips. Brands such as Hillshire Farm, Blue Bonnet, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Victoria's Secret Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.47
% of Basket $ (median)
14.6%
Total Basket $ (median)
$23.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Victoria's Secret Consumer Demographics

demographic
index
Female
104
Male
57
<24
231
25-34
107
35-44
87
45-54
112
55-64
74
65+
61
African American
100
Asian
130
Caucasian
94
Hispanic
132
demographic
index
Has Kids
99
No Kids
102
- $20k
124
$20k-40k
131
$40k-60k
94
$60k-80k
83
$80k-100k
90
$100k-125k
90
$125k +
96
No College
123
College
99
Adv. Degree
77

Understand Victoria's Secret Consumer Behavior

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Victoria's Secret Basket Affinity & Size

brand
basket affinity
Hillshire Farm 9.6x
Blue Bonnet 7.6x
Fresh Express 7.2x
Duncan Hines 6.9x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
193

Where is Victoria's Secret Purchased?

channels
index
Beauty
975
Dollar
459
Drug
166
Food
153
Gas & Convenience
78
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Marlboro Gold Pack 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
56
Credit
220
Debit
19
Food Stamps
24

When is Victoria's Secret Purchased?

day of week
Sun
13.2%
Mon
9.1%
Tue
8.1%
Wed
10.4%
Thu
16.5%
Fri
19.9%
Sat
22.8%
time of day
Morning
6.7%
Noon
18.6%
Afternoon
40.7%
Evening
27.9%
Late
6.1%

Get More Victoria's Secret Data

Contact us for the latest Victoria's Secret consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Victoria's Secret consumers switch to?

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Why do consumers stop buying Victoria's Secret products?

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Which retailers do Victoria's Secret shoppers prefer to shop at?

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What motivates consumers to try Victoria's Secret products?

Research the Victoria's Secret Target Market

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Who actually buys Victoria's Secret? Do these consumers match the intended target market of Victoria's Secret?

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What motivates the target market to buy Victoria's Secret?

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What other target market should Victoria's Secret look at?

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Which other brands have a similar target market?

About Our Victoria's Secret Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.