Vidal Sassoon Consumer Insights

Who buys Vidal Sassoon? Vidal Sassoon consumers are generally very low income, Hispanic, and adolescent age. Vidal Sassoon consumers are more likely to purchase Vidal Sassoon during larger pantry stocking trips. Brands such as TRESemme, Secret, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Vidal Sassoon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.89
% of Basket $ (median)
17.4%
Total Basket $ (median)
$28.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vidal Sassoon Consumer Demographics

demographic
index
Female
103
Male
67
<24
162
25-34
126
35-44
95
45-54
87
55-64
70
65+
44
African American
81
Asian
155
Caucasian
86
Hispanic
168
demographic
index
Has Kids
101
No Kids
97
- $20k
156
$20k-40k
139
$40k-60k
118
$60k-80k
89
$80k-100k
75
$100k-125k
72
$125k +
53
No College
128
College
100
Adv. Degree
66

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Vidal Sassoon Basket Affinity & Size

brand
basket affinity
TRESemme 13.3x
Secret 11.7x
Olay 9.9x
Suave 7.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
261

Where is Vidal Sassoon Purchased?

channels
index
Beauty
4264
Club
0
Dollar
300
Drug
217
Food
72
Gas & Convenience
2
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
TRESemme 1.5x
Marlboro Gold Pack 1.5x
Olay 1.5x

How Did They Pay?

method
index
Cash
132
Credit
86
Debit
97
Food Stamps
74

When is Vidal Sassoon Purchased?

day of week
Sun
14.4%
Mon
11.7%
Tue
13.0%
Wed
13.8%
Thu
12.6%
Fri
16.5%
Sat
18.0%
time of day
Morning
15.0%
Noon
16.2%
Afternoon
33.5%
Evening
27.1%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vidal Sassoon consumers purchase?

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Why do Vidal Sassoon consumers try new brands?

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Where do Vidal Sassoon consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vidal Sassoon Target Market

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Who actually buys Vidal Sassoon? Do these consumers match the intended target market of Vidal Sassoon?

Thought bubble

What motivates the target market to purchase Vidal Sassoon?

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What other target market should Vidal Sassoon look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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