Vidal Sassoon Consumer Insights

Who buys Vidal Sassoon?

A Vidal Sassoon consumer is generally very low income, Hispanic, and adolescent age. Vidal Sassoon consumers are more likely to purchase Vidal Sassoon during larger pantry stocking trips. Brands such as TRESemme, Secret, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Vidal Sassoon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.89
% of Basket $ (median)
17.4%
Total Basket $ (median)
$28.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vidal Sassoon Consumer Demographics

demographic
index
Female
103
Male
67
<24
162
25-34
126
35-44
95
45-54
87
55-64
70
65+
44
African American
81
Asian
155
Caucasian
86
Hispanic
168
demographic
index
Has Kids
101
No Kids
97
- $20k
156
$20k-40k
139
$40k-60k
118
$60k-80k
89
$80k-100k
75
$100k-125k
72
$125k +
53
No College
128
College
100
Adv. Degree
66

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Vidal Sassoon Basket Affinity & Size

brand
basket affinity
TRESemme 13.3x
Secret 11.7x
Olay 9.9x
Suave 7.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
261

Where is Vidal Sassoon Purchased?

channels
index
Beauty
4264
Club
0
Dollar
300
Drug
217
Food
72
Gas & Convenience
2
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
TRESemme 1.5x
Marlboro Gold Pack 1.5x
Olay 1.5x

How Did They Pay?

method
index
Cash
132
Credit
86
Debit
97
Food Stamps
74

When is Vidal Sassoon Purchased?

day of week
Sun
14.4%
Mon
11.7%
Tue
13.0%
Wed
13.8%
Thu
12.6%
Fri
16.5%
Sat
18.0%
time of day
Morning
15.0%
Noon
16.2%
Afternoon
33.5%
Evening
27.1%
Late
8.2%

Get More Vidal Sassoon Data

Contact us for the latest Vidal Sassoon consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Vidal Sassoon consumers switch to?

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Why do consumers stop buying Vidal Sassoon products?

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Which retailers do Vidal Sassoon shoppers prefer to shop at?

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What motivates consumers to try Vidal Sassoon products?

Research the Vidal Sassoon Target Market

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Who actually buys Vidal Sassoon? Do these consumers match the intended target market of Vidal Sassoon?

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What motivates the target market to purchase Vidal Sassoon?

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What other target market should Vidal Sassoon look at?

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Which other brands have a similar target market?

About Our Vidal Sassoon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.