Vidal Sassoon Pro Series Consumer Insights

Who buys Vidal Sassoon Pro Series?

A Vidal Sassoon Pro Series consumer is generally very low income, Asian, and adolescent age. Vidal Sassoon Pro Series consumers are more likely to purchase Vidal Sassoon Pro Series during larger pantry stocking trips. Brands such as Secret, Olay, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Vidal Sassoon Pro Series Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.58
% of Basket $ (median)
23.8%
Total Basket $ (median)
$23.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vidal Sassoon Pro Series Consumer Demographics

demographic
index
Female
103
Male
72
<24
164
25-34
131
35-44
99
45-54
76
55-64
59
65+
36
African American
82
Asian
206
Caucasian
78
Hispanic
191
demographic
index
Has Kids
103
No Kids
94
- $20k
164
$20k-40k
132
$40k-60k
131
$60k-80k
88
$80k-100k
72
$100k-125k
72
$125k +
41
No College
127
College
101
Adv. Degree
63

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Vidal Sassoon Pro Series Basket Affinity & Size

brand
basket affinity
Secret 12.4x
Olay 10.3x
Febreze 8.9x
Dove 8.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
269

Where is Vidal Sassoon Pro Series Purchased?

channels
index
Beauty
32
Club
0
Dollar
69
Drug
270
Food
128
Gas & Convenience
1
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Marlboro Gold Pack 1.6x
Olay 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
140
Credit
79
Debit
93
Food Stamps
83

When is Vidal Sassoon Pro Series Purchased?

day of week
Sun
14.7%
Mon
10.3%
Tue
13.3%
Wed
15.2%
Thu
13.2%
Fri
16.2%
Sat
17.1%
time of day
Morning
17.9%
Noon
15.5%
Afternoon
31.1%
Evening
26.5%
Late
8.9%

Get More Vidal Sassoon Pro Series Data

Contact us for the latest Vidal Sassoon Pro Series consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Vidal Sassoon Pro Series consumers switch to?

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Why do consumers stop buying Vidal Sassoon Pro Series products?

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Which retailers do Vidal Sassoon Pro Series shoppers prefer to shop at?

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What motivates consumers to try Vidal Sassoon Pro Series products?

Research the Vidal Sassoon Pro Series Target Market

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Who actually buys Vidal Sassoon Pro Series? Do these consumers match the intended target market of Vidal Sassoon Pro Series?

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What motivates the target market to buy Vidal Sassoon Pro Series?

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What other target market should Vidal Sassoon Pro Series look at?

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Which other brands have a similar target market?

About Our Vidal Sassoon Pro Series Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.