Vienna Fingers Consumer Insights

Who buys Vienna Fingers? Vienna Fingers consumers are generally median income, African American, and upper middle age. Vienna Fingers consumers are more likely to purchase Vienna Fingers during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Nabisco Chips Ahoy!, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. Sample consumer insights data below.

Vienna Fingers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vienna Fingers Consumer Demographics

demographic
index
Female
101
Male
91
<24
73
25-34
55
35-44
104
45-54
138
55-64
137
65+
124
African American
125
Asian
34
Caucasian
109
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
84
$20k-40k
77
$40k-60k
109
$60k-80k
129
$80k-100k
99
$100k-125k
108
$125k +
78
No College
103
College
101
Adv. Degree
92

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Vienna Fingers Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
440

Where is Vienna Fingers Purchased?

channels
index
Dollar
481
Drug
9
Food
80
Gas & Convenience
3
Mass
139
regions
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What Else Do They Buy?

brand
household affinity
Utz 2.0x
Entenmann's 1.8x
YoCrunch 1.8x
Domino 1.8x

How Did They Pay?

method
index
Cash
160
Credit
77
Debit
91
Food Stamps
97

When is Vienna Fingers Purchased?

day of week
Sun
16.7%
Mon
14.5%
Tue
11.3%
Wed
12.7%
Thu
13.8%
Fri
14.0%
Sat
17.0%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
34.4%
Evening
25.6%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vienna Fingers consumers purchase?

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Why do Vienna Fingers consumers try new brands?

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Where do Vienna Fingers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vienna Fingers Target Market

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Who actually buys Vienna Fingers? Do these consumers match the intended target market of Vienna Fingers?

Thought bubble

What motivates the target market to purchase Vienna Fingers?

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What other target market should Vienna Fingers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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