Vienna Fingers Consumer Insights

Who buys Vienna Fingers?

A Vienna Fingers consumer is generally median income, African American, and upper middle age. Vienna Fingers consumers are more likely to purchase Vienna Fingers during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Nabisco Chips Ahoy!, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. See sample consumer insights data below.

Vienna Fingers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vienna Fingers Consumer Demographics

demographic
index
Female
101
Male
91
<24
73
25-34
55
35-44
104
45-54
138
55-64
137
65+
124
African American
125
Asian
34
Caucasian
109
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
84
$20k-40k
77
$40k-60k
109
$60k-80k
129
$80k-100k
99
$100k-125k
108
$125k +
78
No College
103
College
101
Adv. Degree
92

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Vienna Fingers Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
440

Where is Vienna Fingers Purchased?

channels
index
Dollar
481
Drug
9
Food
80
Gas & Convenience
3
Mass
139
regions
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What Else Do They Buy?

brand
household affinity
Utz 2.0x
Entenmann's 1.8x
YoCrunch 1.8x
Domino 1.8x

How Did They Pay?

method
index
Cash
160
Credit
77
Debit
91
Food Stamps
97

When is Vienna Fingers Purchased?

day of week
Sun
16.7%
Mon
14.5%
Tue
11.3%
Wed
12.7%
Thu
13.8%
Fri
14.0%
Sat
17.0%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
34.4%
Evening
25.6%
Late
10.3%

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Better understand Vienna Fingers consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Vienna Fingers consumers switch to?

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Why do consumers stop buying Vienna Fingers products?

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Which retailers do Vienna Fingers shoppers prefer to shop at?

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What motivates consumers to try Vienna Fingers products?

Research the Vienna Fingers Target Market

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Who actually buys Vienna Fingers? Do these consumers match the intended target market of Vienna Fingers?

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What motivates the target market to buy Vienna Fingers?

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What other target market should Vienna Fingers look at?

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Which other brands have a similar target market?

About Our Vienna Fingers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.