Vigo Consumer Insights

Who buys Vigo?

A Vigo consumer is generally slightly lower income, Hispanic, and senior age. Vigo consumers are more likely to purchase Vigo during larger pantry stocking trips. Brands such as Boars Head, Old El Paso, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Vigo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vigo Consumer Demographics

demographic
index
Female
100
Male
102
<24
71
25-34
86
35-44
97
45-54
115
55-64
112
65+
171
African American
127
Asian
44
Caucasian
101
Hispanic
129
demographic
index
Has Kids
95
No Kids
111
- $20k
101
$20k-40k
93
$40k-60k
114
$60k-80k
105
$80k-100k
91
$100k-125k
97
$125k +
93
No College
96
College
100
Adv. Degree
105

Understand Vigo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Vigo Basket Affinity & Size

brand
basket affinity
Boars Head 7.1x
Old El Paso 6.4x
Goya 6.4x
Bertolli 5.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
491

Where is Vigo Purchased?

channels
index
Club
89
Dollar
114
Drug
13
Food
168
Gas & Convenience
4
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.2x
Boars Head 1.9x
Goya 1.7x
Arnold 1.6x

How Did They Pay?

method
index
Cash
85
Credit
98
Debit
103
Food Stamps
173

When is Vigo Purchased?

day of week
Sun
20.3%
Mon
14.0%
Tue
12.7%
Wed
11.4%
Thu
11.5%
Fri
13.2%
Sat
16.9%
time of day
Morning
13.6%
Noon
17.9%
Afternoon
37.5%
Evening
26.3%
Late
4.7%

About Our Vigo Consumer Insights

How do we know who buys Vigo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vigo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.