Vigo Consumer Insights

Who buys Vigo?

A Vigo consumer is generally slightly lower income, Hispanic, and senior age. Vigo consumers are more likely to purchase Vigo during larger pantry stocking trips. Brands such as Boars Head, Old El Paso, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Vigo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vigo Consumer Demographics

demographic
index
Female
100
Male
102
<24
71
25-34
86
35-44
97
45-54
115
55-64
112
65+
171
African American
127
Asian
44
Caucasian
101
Hispanic
129
demographic
index
Has Kids
95
No Kids
111
- $20k
101
$20k-40k
93
$40k-60k
114
$60k-80k
105
$80k-100k
91
$100k-125k
97
$125k +
93
No College
96
College
100
Adv. Degree
105

Understand Vigo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Vigo Basket Affinity & Size

brand
basket affinity
Boars Head 7.1x
Old El Paso 6.4x
Goya 6.4x
Bertolli 5.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
491

Where is Vigo Purchased?

channels
index
Club
89
Dollar
114
Drug
13
Food
168
Gas & Convenience
4
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.2x
Boars Head 1.9x
Goya 1.7x
Arnold 1.6x

How Did They Pay?

method
index
Cash
85
Credit
98
Debit
103
Food Stamps
173

When is Vigo Purchased?

day of week
Sun
20.3%
Mon
14.0%
Tue
12.7%
Wed
11.4%
Thu
11.5%
Fri
13.2%
Sat
16.9%
time of day
Morning
13.6%
Noon
17.9%
Afternoon
37.5%
Evening
26.3%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vigo consumers purchase?

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Why do Vigo consumers try new brands?

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Where do Vigo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vigo Target Market

Arrow and target

Who actually buys Vigo? Do these consumers match the intended target market of Vigo?

Thought bubble

What motivates the target market to purchase Vigo?

magnifying glass

What other target market should Vigo look at?

venn diagram

Which other brands have a similar target market?

About Our Vigo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.