VILLAGE FARMS Consumer Insights

Who buys VILLAGE FARMS?

A VILLAGE FARMS consumer is generally very high income, Hispanic, and senior age. VILLAGE FARMS consumers are more likely to purchase VILLAGE FARMS during larger pantry stocking trips. Brands such as TURKEY KNOB, Eggland's Best, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

VILLAGE FARMS Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
3.5%
Total Basket $ (median)
$84.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

VILLAGE FARMS Consumer Demographics

demographic
index
Female
99
Male
108
<24
54
25-34
70
35-44
101
45-54
115
55-64
145
65+
187
African American
95
Asian
76
Caucasian
96
Hispanic
164
demographic
index
Has Kids
93
No Kids
116
- $20k
52
$20k-40k
94
$40k-60k
95
$60k-80k
97
$80k-100k
121
$100k-125k
101
$125k +
128
No College
68
College
109
Adv. Degree
97

Understand VILLAGE FARMS Consumer Behavior

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VILLAGE FARMS Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 7.0x
Eggland's Best 6.0x
Boars Head 5.8x
Marketside 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
487

Where is VILLAGE FARMS Purchased?

channels
index
Club
40
Dollar
3
Drug
3
Food
188
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Taylor Farms 1.6x
Sunny Meadow 1.6x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
94
Credit
123
Debit
87
Food Stamps
78

When is VILLAGE FARMS Purchased?

day of week
Sun
19.7%
Mon
15.4%
Tue
12.8%
Wed
11.5%
Thu
11.7%
Fri
12.4%
Sat
16.5%
time of day
Morning
13.8%
Noon
20.6%
Afternoon
36.1%
Evening
25.7%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do VILLAGE FARMS consumers purchase?

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Why do VILLAGE FARMS consumers try new brands?

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Where do VILLAGE FARMS consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the VILLAGE FARMS Target Market

Arrow and target

Who actually buys VILLAGE FARMS? Do these consumers match the intended target market of VILLAGE FARMS?

Thought bubble

What motivates the target market to purchase VILLAGE FARMS?

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What other target market should VILLAGE FARMS look at?

venn diagram

Which other brands have a similar target market?

About Our VILLAGE FARMS Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.