VILLAGE FARMS Consumer Insights

Who buys VILLAGE FARMS?

A VILLAGE FARMS consumer is generally very high income, Hispanic, and senior age. VILLAGE FARMS consumers are more likely to purchase VILLAGE FARMS during larger pantry stocking trips. Brands such as TURKEY KNOB, Eggland's Best, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

VILLAGE FARMS Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
3.5%
Total Basket $ (median)
$84.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

VILLAGE FARMS Consumer Demographics

demographic
index
Female
99
Male
108
<24
54
25-34
70
35-44
101
45-54
115
55-64
145
65+
187
African American
95
Asian
76
Caucasian
96
Hispanic
164
demographic
index
Has Kids
93
No Kids
116
- $20k
52
$20k-40k
94
$40k-60k
95
$60k-80k
97
$80k-100k
121
$100k-125k
101
$125k +
128
No College
68
College
109
Adv. Degree
97

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VILLAGE FARMS Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 7.0x
Eggland's Best 6.0x
Boars Head 5.8x
Marketside 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
487

Where is VILLAGE FARMS Purchased?

channels
index
Club
40
Dollar
3
Drug
3
Food
188
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Taylor Farms 1.6x
Sunny Meadow 1.6x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
94
Credit
123
Debit
87
Food Stamps
78

When is VILLAGE FARMS Purchased?

day of week
Sun
19.7%
Mon
15.4%
Tue
12.8%
Wed
11.5%
Thu
11.7%
Fri
12.4%
Sat
16.5%
time of day
Morning
13.8%
Noon
20.6%
Afternoon
36.1%
Evening
25.7%
Late
3.9%

About Our VILLAGE FARMS Consumer Insights

How do we know who buys VILLAGE FARMS? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the VILLAGE FARMS consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.