Village Hearth Consumer Insights

Who buys Village Hearth?

A Village Hearth consumer is generally slightly higher income, Caucasian, and older age. Village Hearth consumers are more likely to purchase Village Hearth during larger pantry stocking trips. Brands such as Johnsonville, Weight Watchers Smart Ones, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Village Hearth Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.9%
Total Basket $ (median)
$71.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Village Hearth Consumer Demographics

demographic
index
Female
99
Male
112
<24
41
25-34
99
35-44
96
45-54
111
55-64
116
65+
108
African American
16
Asian
33
Caucasian
122
Hispanic
17
demographic
index
Has Kids
98
No Kids
104
- $20k
58
$20k-40k
68
$40k-60k
73
$60k-80k
115
$80k-100k
157
$100k-125k
112
$125k +
117
No College
79
College
109
Adv. Degree
82

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Village Hearth Basket Affinity & Size

brand
basket affinity
Johnsonville 9.3x
Weight Watchers Smart Ones 6.5x
Jennie-O 6.2x
Kraft Singles 6.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
465

Where is Village Hearth Purchased?

channels
index
Club
86
Food
80
Gas & Convenience
6
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Twizzlers 1.9x
Diet Mountain Dew 1.9x
Yoplait Light 1.8x

How Did They Pay?

method
index
Cash
145
Credit
104
Debit
81
Food Stamps
57

When is Village Hearth Purchased?

day of week
Sun
18.3%
Mon
13.6%
Tue
11.3%
Wed
11.7%
Thu
11.6%
Fri
14.7%
Sat
18.7%
time of day
Morning
13.8%
Noon
15.2%
Afternoon
38.2%
Evening
27.2%
Late
5.7%

Get More Village Hearth Data

Contact us for the latest Village Hearth consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Village Hearth consumers switch to?

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Why do consumers stop buying Village Hearth products?

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Which retailers do Village Hearth shoppers prefer to shop at?

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What motivates consumers to try Village Hearth products?

Research the Village Hearth Target Market

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Who actually buys Village Hearth? Do these consumers match the intended target market of Village Hearth?

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What motivates the target market to buy Village Hearth?

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What other target market should Village Hearth look at?

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Which other brands have a similar target market?

About Our Village Hearth Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.