Vintage Consumer Insights

Who buys Vintage?

A Vintage consumer is generally lower income, Caucasian, and older age. Vintage consumers are more likely to purchase Vintage during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Vintage Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
4.8%
Total Basket $ (median)
$45.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vintage Consumer Demographics

demographic
index
Female
97
Male
129
<24
98
25-34
97
35-44
100
45-54
98
55-64
115
65+
112
African American
53
Asian
60
Caucasian
111
Hispanic
62
demographic
index
Has Kids
92
No Kids
119
- $20k
78
$20k-40k
115
$40k-60k
87
$60k-80k
114
$80k-100k
92
$100k-125k
110
$125k +
92
No College
112
College
98
Adv. Degree
98

Understand Vintage Consumer Behavior

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Vintage Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.1x
Birds Eye 6.2x
Marketside 6.2x
Farmers Market 5.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
353

Where is Vintage Purchased?

channels
index
Club
81
Dollar
50
Drug
24
Food
41
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Diet Dr Pepper 1.5x
Birds Eye Steamfresh 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
125
Credit
97
Debit
101
Food Stamps
36

When is Vintage Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
10.1%
Wed
12.3%
Thu
13.8%
Fri
16.8%
Sat
18.3%
time of day
Morning
15.4%
Noon
17.8%
Afternoon
37.3%
Evening
21.6%
Late
7.9%

Get More Vintage Data

Better understand Vintage consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Vintage consumers switch to?

Stop sign

Why do consumers stop buying Vintage products?

Store front

Which retailers do Vintage shoppers prefer to shop at?

Sale sign

What motivates consumers to try Vintage products?

Research the Vintage Target Market

Arrow and target

Who actually buys Vintage? Do these consumers match the intended target market of Vintage?

Thought bubble

What motivates the target market to buy Vintage?

Magnifying glass

What other target market should Vintage look at?

Venn diagram

Which other brands have a similar target market?

About Our Vintage Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.