Vintage Consumer Insights

Who buys Vintage? Vintage consumers are generally lower income, Caucasian, and older age. Vintage consumers are more likely to purchase Vintage during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Vintage Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
4.8%
Total Basket $ (median)
$45.54

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vintage Consumer Demographics

demographic
index
Female
97
Male
129
<24
98
25-34
97
35-44
100
45-54
98
55-64
115
65+
112
African American
53
Asian
60
Caucasian
111
Hispanic
62
demographic
index
Has Kids
92
No Kids
119
- $20k
78
$20k-40k
115
$40k-60k
87
$60k-80k
114
$80k-100k
92
$100k-125k
110
$125k +
92
No College
112
College
98
Adv. Degree
98

Understand Vintage Consumer Behavior

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Vintage Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.1x
Birds Eye 6.2x
Marketside 6.2x
Farmers Market 5.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
353

Where is Vintage Purchased?

channels
index
Club
81
Dollar
50
Drug
24
Food
41
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Diet Dr Pepper 1.5x
Birds Eye Steamfresh 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
125
Credit
97
Debit
101
Food Stamps
36

When is Vintage Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
10.1%
Wed
12.3%
Thu
13.8%
Fri
16.8%
Sat
18.3%
time of day
Morning
15.4%
Noon
17.8%
Afternoon
37.3%
Evening
21.6%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vintage consumers purchase?

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Why do Vintage consumers try new brands?

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Where do Vintage consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vintage Target Market

Arrow and target

Who actually buys Vintage? Do these consumers match the intended target market of Vintage?

Thought bubble

What motivates the target market to purchase Vintage?

magnifying glass

What other target market should Vintage look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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