Virginia Slims Consumer Insights

Who buys Virginia Slims?

A Virginia Slims consumer is generally very low income, Caucasian, and older age. Virginia Slims consumers are more likely to purchase Virginia Slims during smaller grocery trips. Brands such as Pepsi, Swanson, and Marlboro also tend to be purchased in the same trip. Sample consumer insights data below.

Virginia Slims Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.58
% of Basket $ (median)
62.6%
Total Basket $ (median)
$18.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Virginia Slims Consumer Demographics

demographic
index
Female
104
Male
65
<24
68
25-34
41
35-44
56
45-54
161
55-64
367
65+
111
African American
91
Asian
57
Caucasian
115
Hispanic
37
demographic
index
Has Kids
63
No Kids
183
- $20k
168
$20k-40k
124
$40k-60k
105
$60k-80k
108
$80k-100k
46
$100k-125k
85
$125k +
77
No College
131
College
105
Adv. Degree
39

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Virginia Slims Basket Affinity & Size

brand
basket affinity
Pepsi 27.9x
Swanson 11.6x
Marlboro 10.1x
Red Bull 9.6x
basket size
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
55
Pantry Stocking (21+ Items)
40

Where is Virginia Slims Purchased?

channels
index
Beauty
21
Club
28
Dollar
273
Drug
385
Food
91
Gas & Convenience
2069
Mass
9
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.4x
Marlboro 2.7x
Red Bull 2.4x
Lean Cuisine 1.8x

How Did They Pay?

method
index
Cash
118
Credit
111
Debit
94
Food Stamps
9

When is Virginia Slims Purchased?

day of week
Sun
11.8%
Mon
12.9%
Tue
14.4%
Wed
13.1%
Thu
15.5%
Fri
18.2%
Sat
14.1%
time of day
Morning
21.3%
Noon
16.4%
Afternoon
27.8%
Evening
28.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Virginia Slims consumers purchase?

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Why do Virginia Slims consumers try new brands?

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Where do Virginia Slims consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Virginia Slims Target Market

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Who actually buys Virginia Slims? Do these consumers match the intended target market of Virginia Slims?

Thought bubble

What motivates the target market to purchase Virginia Slims?

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What other target market should Virginia Slims look at?

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Which other brands have a similar target market?

About Our Virginia Slims Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.