Virginia Slims Consumer Insights

Who buys Virginia Slims?

A Virginia Slims consumer is generally very low income, Caucasian, and older age. Virginia Slims consumers are more likely to purchase Virginia Slims during smaller grocery trips. Brands such as Pepsi, Swanson, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

Virginia Slims Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.58
% of Basket $ (median)
62.6%
Total Basket $ (median)
$18.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Virginia Slims Consumer Demographics

demographic
index
Female
104
Male
65
<24
68
25-34
41
35-44
56
45-54
161
55-64
367
65+
111
African American
91
Asian
57
Caucasian
115
Hispanic
37
demographic
index
Has Kids
63
No Kids
183
- $20k
168
$20k-40k
124
$40k-60k
105
$60k-80k
108
$80k-100k
46
$100k-125k
85
$125k +
77
No College
131
College
105
Adv. Degree
39

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Virginia Slims Basket Affinity & Size

brand
basket affinity
Pepsi 27.9x
Swanson 11.6x
Marlboro 10.1x
Red Bull 9.6x
basket size
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
55
Pantry Stocking (21+ Items)
40

Where is Virginia Slims Purchased?

channels
index
Beauty
21
Club
28
Dollar
273
Drug
385
Food
91
Gas & Convenience
2069
Mass
9
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.4x
Marlboro 2.7x
Red Bull 2.4x
Lean Cuisine 1.8x

How Did They Pay?

method
index
Cash
118
Credit
111
Debit
94
Food Stamps
9

When is Virginia Slims Purchased?

day of week
Sun
11.8%
Mon
12.9%
Tue
14.4%
Wed
13.1%
Thu
15.5%
Fri
18.2%
Sat
14.1%
time of day
Morning
21.3%
Noon
16.4%
Afternoon
27.8%
Evening
28.2%
Late
6.3%

About Our Virginia Slims Consumer Insights

How do we know who buys Virginia Slims? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Virginia Slims consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.