Virginia Slims Menthol Consumer Insights

Who buys Virginia Slims Menthol?

A Virginia Slims Menthol consumer is generally very low income, African American, and older age. Virginia Slims Menthol consumers are more likely to purchase Virginia Slims Menthol during smaller grocery trips. Brands such as Marlboro Gold Pack, Boars Head, and Cottonelle also tend to be purchased in the same trip. See sample consumer insights data below.

Virginia Slims Menthol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.19
% of Basket $ (median)
65.5%
Total Basket $ (median)
$17.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Virginia Slims Menthol Consumer Demographics

demographic
index
Female
105
Male
47
<24
90
25-34
28
35-44
64
45-54
131
55-64
433
65+
110
African American
123
Asian
67
Caucasian
113
Hispanic
23
demographic
index
Has Kids
56
No Kids
200
- $20k
217
$20k-40k
145
$40k-60k
105
$60k-80k
98
$80k-100k
46
$100k-125k
68
$125k +
48
No College
116
College
107
Adv. Degree
46

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Virginia Slims Menthol Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 11.3x
Boars Head 10.9x
Cottonelle 10.6x
Marlboro 9.3x
basket size
index
Urgent Need (1-2 Items)
136
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
47
Pantry Stocking (21+ Items)
70

Where is Virginia Slims Menthol Purchased?

channels
index
Club
36
Dollar
434
Drug
333
Food
108
Gas & Convenience
1710
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.3x
Marlboro Gold Pack 3.0x
Red Bull 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
102
Credit
99
Debit
114
Food Stamps
16

When is Virginia Slims Menthol Purchased?

day of week
Sun
11.4%
Mon
11.4%
Tue
13.0%
Wed
12.3%
Thu
15.6%
Fri
20.8%
Sat
15.5%
time of day
Morning
20.4%
Noon
16.8%
Afternoon
25.1%
Evening
30.8%
Late
6.8%

Get More Virginia Slims Menthol Data

Better understand Virginia Slims Menthol consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Virginia Slims Menthol consumers switch to?

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Why do consumers stop buying Virginia Slims Menthol products?

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Which retailers do Virginia Slims Menthol shoppers prefer to shop at?

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What motivates consumers to try Virginia Slims Menthol products?

Research the Virginia Slims Menthol Target Market

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Who actually buys Virginia Slims Menthol? Do these consumers match the intended target market of Virginia Slims Menthol?

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What motivates the target market to buy Virginia Slims Menthol?

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What other target market should Virginia Slims Menthol look at?

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Which other brands have a similar target market?

About Our Virginia Slims Menthol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.