Visine Consumer Insights

Who buys Visine?

A Visine consumer is generally very low income, Asian, and adolescent age. Visine consumers are more likely to purchase Visine during larger pantry stocking trips. Brands such as Listerine, Secret, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Visine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
15.1%
Total Basket $ (median)
$32.89

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Visine Consumer Demographics

demographic
index
Female
98
Male
115
<24
146
25-34
107
35-44
88
45-54
101
55-64
116
65+
94
African American
125
Asian
184
Caucasian
85
Hispanic
142
demographic
index
Has Kids
87
No Kids
130
- $20k
138
$20k-40k
111
$40k-60k
92
$60k-80k
88
$80k-100k
100
$100k-125k
103
$125k +
87
No College
103
College
102
Adv. Degree
87

Understand Visine Consumer Behavior

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Visine Basket Affinity & Size

brand
basket affinity
Listerine 9.8x
Secret 7.1x
Glade 6.0x
Orbit 6.0x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
215

Where is Visine Purchased?

channels
index
Beauty
13
Club
1
Dollar
109
Drug
596
Food
39
Gas & Convenience
12
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
TRESemme 1.4x
Oral-B 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
146
Credit
94
Debit
91
Food Stamps
26

When is Visine Purchased?

day of week
Sun
16.9%
Mon
13.6%
Tue
12.9%
Wed
12.6%
Thu
12.3%
Fri
14.4%
Sat
17.4%
time of day
Morning
16.5%
Noon
17.4%
Afternoon
32.3%
Evening
25.7%
Late
8.1%

About Our Visine Consumer Insights

How do we know who buys Visine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Visine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.