Visine Consumer Insights

Who buys Visine?

A Visine consumer is generally very low income, Asian, and adolescent age. Visine consumers are more likely to purchase Visine during larger pantry stocking trips. Brands such as Listerine, Secret, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Visine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
15.1%
Total Basket $ (median)
$32.89

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Visine Consumer Demographics

demographic
index
Female
98
Male
115
<24
146
25-34
107
35-44
88
45-54
101
55-64
116
65+
94
African American
125
Asian
184
Caucasian
85
Hispanic
142
demographic
index
Has Kids
87
No Kids
130
- $20k
138
$20k-40k
111
$40k-60k
92
$60k-80k
88
$80k-100k
100
$100k-125k
103
$125k +
87
No College
103
College
102
Adv. Degree
87

Understand Visine Consumer Behavior

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Visine Basket Affinity & Size

brand
basket affinity
Listerine 9.8x
Secret 7.1x
Glade 6.0x
Orbit 6.0x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
215

Where is Visine Purchased?

channels
index
Beauty
13
Club
1
Dollar
109
Drug
596
Food
39
Gas & Convenience
12
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
TRESemme 1.4x
Oral-B 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
146
Credit
94
Debit
91
Food Stamps
26

When is Visine Purchased?

day of week
Sun
16.9%
Mon
13.6%
Tue
12.9%
Wed
12.6%
Thu
12.3%
Fri
14.4%
Sat
17.4%
time of day
Morning
16.5%
Noon
17.4%
Afternoon
32.3%
Evening
25.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Visine consumers purchase?

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Why do Visine consumers try new brands?

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Where do Visine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Visine Target Market

Arrow and target

Who actually buys Visine? Do these consumers match the intended target market of Visine?

Thought bubble

What motivates the target market to purchase Visine?

magnifying glass

What other target market should Visine look at?

venn diagram

Which other brands have a similar target market?

About Our Visine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.