Vita Coco Consumer Insights

Who buys Vita Coco?

A Vita Coco consumer is generally very high income, Asian, and adolescent age. Vita Coco consumers are more likely to purchase Vita Coco during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Vita Coco Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.3%
Total Basket $ (median)
$39.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vita Coco Consumer Demographics

demographic
index
Female
95
Male
150
<24
143
25-34
123
35-44
100
45-54
81
55-64
72
65+
55
African American
127
Asian
385
Caucasian
61
Hispanic
145
demographic
index
Has Kids
90
No Kids
124
- $20k
136
$20k-40k
78
$40k-60k
89
$60k-80k
97
$80k-100k
97
$100k-125k
96
$125k +
139
No College
66
College
105
Adv. Degree
115

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Vita Coco Basket Affinity & Size

brand
basket affinity
Archer Farms 8.5x
Horizon Organic 7.6x
Silk 5.9x
Bolthouse Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
283

Where is Vita Coco Purchased?

channels
index
Beauty
601
Club
376
Drug
81
Food
72
Gas & Convenience
80
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Archer Farms 1.5x
Almond Breeze 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
80
Credit
121
Debit
95
Food Stamps
75

When is Vita Coco Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
11.6%
Wed
11.5%
Thu
12.9%
Fri
15.7%
Sat
18.2%
time of day
Morning
11.0%
Noon
15.9%
Afternoon
36.6%
Evening
29.9%
Late
6.6%

Get More Vita Coco Data

Contact us for the latest Vita Coco consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Vita Coco consumers switch to?

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Why do consumers stop buying Vita Coco products?

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Which retailers do Vita Coco shoppers prefer to shop at?

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What motivates consumers to try Vita Coco products?

Research the Vita Coco Target Market

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Who actually buys Vita Coco? Do these consumers match the intended target market of Vita Coco?

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What motivates the target market to purchase Vita Coco?

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What other target market should Vita Coco look at?

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Which other brands have a similar target market?

About Our Vita Coco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.