Vitafusion Consumer Insights

Who buys Vitafusion?

A Vitafusion consumer is generally very high income, Asian, and senior age. Vitafusion consumers are more likely to purchase Vitafusion during larger pantry stocking trips. Brands such as Cascade, Swiffer, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Vitafusion Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.72
% of Basket $ (median)
13.0%
Total Basket $ (median)
$90.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vitafusion Consumer Demographics

demographic
index
Female
100
Male
105
<24
127
25-34
97
35-44
91
45-54
99
55-64
129
65+
164
African American
90
Asian
161
Caucasian
97
Hispanic
84
demographic
index
Has Kids
87
No Kids
130
- $20k
88
$20k-40k
82
$40k-60k
92
$60k-80k
99
$80k-100k
110
$100k-125k
111
$125k +
127
No College
74
College
101
Adv. Degree
126

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Vitafusion Basket Affinity & Size

brand
basket affinity
Cascade 5.7x
Swiffer 5.3x
Neutrogena 5.2x
Nutella 5.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
279

Where is Vitafusion Purchased?

channels
index
Beauty
11
Club
404
Dollar
21
Drug
124
Food
32
Gas & Convenience
0
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Taylor Farms 1.3x
Neutrogena 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
65
Credit
125
Debit
104
Food Stamps
30

When is Vitafusion Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
12.0%
Wed
12.6%
Thu
12.8%
Fri
14.0%
Sat
19.6%
time of day
Morning
11.4%
Noon
19.2%
Afternoon
38.6%
Evening
26.4%
Late
4.3%

About Our Vitafusion Consumer Insights

How do we know who buys Vitafusion? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vitafusion consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.