Vitasoy Consumer Insights

Who buys Vitasoy?

A Vitasoy consumer is generally very low income, Asian, and adolescent age. Vitasoy consumers are more likely to purchase Vitasoy during mid to large sized trips. Brands such as Goya, Nabisco Chips Ahoy!, and Dannon also tend to be purchased in the same trip. Sample consumer insights data below.

Vitasoy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.7%
Total Basket $ (median)
$25.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vitasoy Consumer Demographics

demographic
index
Female
79
Male
301
<24
371
25-34
124
35-44
104
45-54
47
55-64
33
65+
96
African American
23
Asian
1216
Caucasian
4
Hispanic
17
demographic
index
Has Kids
74
No Kids
158
- $20k
287
$20k-40k
99
$40k-60k
121
$60k-80k
73
$80k-100k
54
$100k-125k
58
$125k +
81
No College
78
College
108
Adv. Degree
88

Understand Vitasoy Consumer Behavior

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Vitasoy Basket Affinity & Size

brand
basket affinity
Goya 35.6x
Nabisco Chips Ahoy! 31.5x
Dannon 28.5x
Horizon Organic 19.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
164

Where is Vitasoy Purchased?

channels
index
Club
10
Dollar
10
Drug
1
Food
292
Gas & Convenience
9
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Red Bull 1.6x
Always 1.6x
Post Honey Bunches Of Oats 1.4x

How Did They Pay?

method
index
Cash
135
Credit
173
Debit
14
Food Stamps
131

When is Vitasoy Purchased?

day of week
Sun
21.2%
Mon
12.1%
Tue
9.6%
Wed
10.1%
Thu
11.0%
Fri
11.5%
Sat
24.6%
time of day
Morning
11.0%
Noon
16.1%
Afternoon
39.4%
Evening
30.4%
Late
3.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vitasoy consumers purchase?

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Why do Vitasoy consumers try new brands?

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Where do Vitasoy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vitasoy Target Market

Arrow and target

Who actually buys Vitasoy? Do these consumers match the intended target market of Vitasoy?

Thought bubble

What motivates the target market to purchase Vitasoy?

magnifying glass

What other target market should Vitasoy look at?

venn diagram

Which other brands have a similar target market?

About Our Vitasoy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.