Vitasoy Consumer Insights

Who buys Vitasoy?

A Vitasoy consumer is generally very low income, Asian, and adolescent age. Vitasoy consumers are more likely to purchase Vitasoy during mid to large sized trips. Brands such as Goya, Nabisco Chips Ahoy!, and Dannon also tend to be purchased in the same trip. See sample consumer insights data below.

Vitasoy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.7%
Total Basket $ (median)
$25.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vitasoy Consumer Demographics

demographic
index
Female
79
Male
301
<24
371
25-34
124
35-44
104
45-54
47
55-64
33
65+
96
African American
23
Asian
1216
Caucasian
4
Hispanic
17
demographic
index
Has Kids
74
No Kids
158
- $20k
287
$20k-40k
99
$40k-60k
121
$60k-80k
73
$80k-100k
54
$100k-125k
58
$125k +
81
No College
78
College
108
Adv. Degree
88

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Vitasoy Basket Affinity & Size

brand
basket affinity
Goya 35.6x
Nabisco Chips Ahoy! 31.5x
Dannon 28.5x
Horizon Organic 19.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
205
Pantry Stocking (21+ Items)
164

Where is Vitasoy Purchased?

channels
index
Club
10
Dollar
10
Drug
1
Food
292
Gas & Convenience
9
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Red Bull 1.6x
Always 1.6x
Post Honey Bunches Of Oats 1.4x

How Did They Pay?

method
index
Cash
135
Credit
173
Debit
14
Food Stamps
131

When is Vitasoy Purchased?

day of week
Sun
21.2%
Mon
12.1%
Tue
9.6%
Wed
10.1%
Thu
11.0%
Fri
11.5%
Sat
24.6%
time of day
Morning
11.0%
Noon
16.1%
Afternoon
39.4%
Evening
30.4%
Late
3.1%

About Our Vitasoy Consumer Insights

How do we know who buys Vitasoy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vitasoy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.