Viva Consumer Insights

Who buys Viva?

A Viva consumer is generally lower income, Asian, and young adult age. Viva consumers are more likely to purchase Viva during larger pantry stocking trips. Brands such as Cottonelle, Kleenex, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Viva Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$64.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Viva Consumer Demographics

demographic
index
Female
102
Male
84
<24
98
25-34
114
35-44
96
45-54
93
55-64
89
65+
97
African American
130
Asian
134
Caucasian
94
Hispanic
101
demographic
index
Has Kids
98
No Kids
105
- $20k
100
$20k-40k
109
$40k-60k
105
$60k-80k
96
$80k-100k
99
$100k-125k
93
$125k +
93
No College
102
College
101
Adv. Degree
90

Understand Viva Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Viva Basket Affinity & Size

brand
basket affinity
Cottonelle 14.2x
Kleenex 8.7x
Charmin 8.5x
Scott 7.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
386

Where is Viva Purchased?

channels
index
Beauty
32
Club
69
Dollar
87
Drug
184
Food
87
Gas & Convenience
10
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.4x
Huggies 1.4x
Cottonelle 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
101
Credit
90
Debit
107
Food Stamps
47

When is Viva Purchased?

day of week
Sun
17.5%
Mon
12.1%
Tue
12.1%
Wed
12.4%
Thu
12.4%
Fri
16.4%
Sat
17.2%
time of day
Morning
15.5%
Noon
17.7%
Afternoon
35.0%
Evening
25.6%
Late
6.3%

About Our Viva Consumer Insights

How do we know who buys Viva? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Viva consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.