Viva Consumer Insights

Who buys Viva?

A Viva consumer is generally lower income, Asian, and young adult age. Viva consumers are more likely to purchase Viva during larger pantry stocking trips. Brands such as Cottonelle, Kleenex, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Viva Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$64.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Viva Consumer Demographics

demographic
index
Female
102
Male
84
<24
98
25-34
114
35-44
96
45-54
93
55-64
89
65+
97
African American
130
Asian
134
Caucasian
94
Hispanic
101
demographic
index
Has Kids
98
No Kids
105
- $20k
100
$20k-40k
109
$40k-60k
105
$60k-80k
96
$80k-100k
99
$100k-125k
93
$125k +
93
No College
102
College
101
Adv. Degree
90

Understand Viva Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Viva Basket Affinity & Size

brand
basket affinity
Cottonelle 14.2x
Kleenex 8.7x
Charmin 8.5x
Scott 7.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
386

Where is Viva Purchased?

channels
index
Beauty
32
Club
69
Dollar
87
Drug
184
Food
87
Gas & Convenience
10
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.4x
Huggies 1.4x
Cottonelle 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
101
Credit
90
Debit
107
Food Stamps
47

When is Viva Purchased?

day of week
Sun
17.5%
Mon
12.1%
Tue
12.1%
Wed
12.4%
Thu
12.4%
Fri
16.4%
Sat
17.2%
time of day
Morning
15.5%
Noon
17.7%
Afternoon
35.0%
Evening
25.6%
Late
6.3%

Get More Viva Data

Better understand Viva consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Viva consumers switch to?

Stop sign

Why do consumers stop buying Viva products?

Store front

Which retailers do Viva shoppers prefer to shop at?

Sale sign

What motivates consumers to try Viva products?

Research the Viva Target Market

Arrow and target

Who actually buys Viva? Do these consumers match the intended target market of Viva?

Thought bubble

What motivates the target market to buy Viva?

Magnifying glass

What other target market should Viva look at?

Venn diagram

Which other brands have a similar target market?

About Our Viva Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.